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Microsoft Advertising Blog

María Paz Cañiza

María Paz Cañiza

SENIOR QUANTITATIVE RESEARCHER

How brands can align with daily gaming behaviors

Discover how brands can connect more meaningfully by syncing campaigns to player routines and motivations across platforms.

May 14, 2025

Snapshot: 5 facts about gamers and non-gamers

Five research-backed insights that show how gamers differ from non-gamers in influence, adoption, research habits, and tech purchasing behavior.

July 31, 2024

The gamer advantage: Key media habits that matter for brands

Gamers’ digital habits, influence, and engagement set them apart from non-gamers, making them a high-value audience for targeted and impactful advertising.

June 27, 2024

Snapshot: Key insights about today’s diverse players

A look at the identities, habits, and motivations shaping today’s diverse players, which help brands build more effective, resonant campaigns.

June 14, 2024