Microsoft Advertising Blog

Advanced Consent Mode: Preserving accurate measurement while respecting user privacy

Advanced Consent Mode can help you respect user privacy choices, maintain trust, and provide the insights needed to measure and boost performance.

A preview of the Ad Selection API arrives in Microsoft Edge

The Ad Selection API is designed to address the need for relevant and performant ads without relying on third-party cookies.

The future of private advertising

Microsoft Advertising innovates in the new era of digital advertising prioritizing privacy and effectiveness, with initiatives like their support for Google's Privacy Sandbox and the development of Microsoft Edge's Ad Selection API.