Microsoft Advertising Blog
IAB PlayFronts and Advertising Week Europe 2025 recap
At IAB PlayFronts and Advertising Week Europe, experts shared how platform-specific gaming strategies and player-first design drive results.
The state of gaming in 2025
Discover five key gaming trends shaping 2025. Learn how brands can engage cross-platform audiences and capture attention through immersive experiences.
CES 2025: From ‘why gaming’ to ‘how gaming’
CES 2025 showed gaming’s role has evolved. Learn how brands are moving from understanding gaming’s value to activating effectively across platforms.
Cannes Lions 2024: Gaming came to play
Cannes Lions 2024 showcased gaming’s growing influence, its cross-platform scale, and the importance of measurement.
Advertising Week Europe and Media360 2024 recap
A recap of insights from Advertising Week Europe and Media360, highlighting evolving player behaviors, mobile’s unifying role, and opportunities
Advertising Week New York 2023 recap
Discover key takeaways from Advertising Week NY 2023 where gaming fandom, brand affinity, and the halo effect took center stage for advertisers.