Microsoft Advertising Blog
The Future Is In Play: Gaming as Advertising’s Most Powerful Ecosystem
Explore why gaming is advertising’s most powerful ecosystem, and how cross-platform, player-first in-game advertising drives attention, trust, and results.
IAB PlayFronts and Advertising Week Europe 2025 recap
At IAB PlayFronts and Advertising Week Europe, experts shared how platform-specific gaming strategies and player-first design drive results.
The state of gaming in 2025
Discover five key gaming trends shaping 2025. Learn how brands can engage cross-platform audiences and capture attention through immersive experiences.
CES 2025: From ‘why gaming’ to ‘how gaming’
CES 2025 showed gaming’s role has evolved. Learn how brands are moving from understanding gaming’s value to activating effectively across platforms.
Cannes Lions 2024: Gaming came to play
Cannes Lions 2024 showcased gaming’s growing influence, its cross-platform scale, and the importance of measurement.
Advertising Week Europe and Media360 2024 recap
A recap of insights from Advertising Week Europe and Media360, highlighting evolving player behaviors, mobile’s unifying role, and opportunities
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