Microsoft Advertising Blog
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Blog post
Demystify and Advocate for IAB/MRC Retail Media Measurement Guidelines
How Microsoft Retail Media (powered by PromoteIQ) helps retailers and advertisers comply with data transparency, accuracy, privacy, and security
April 11, 2024
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Blog post
Introducing Microsoft Advertising Network for retail: a Game-Changer in Retail Media Revenue Growth
Retail media enables retailers to boost sales and create a high-margin revenue stream through contextual ad placements. Microsoft‘s new advertising network assists retailers in launching retail media programs.
September 26, 2023
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Blog post
Search ads for retail media programs: A non-targeting solution to keywords
Explore the new solution Microsoft PromoteIQ has launched to target shoppers based on the categories they browse and leverages keywords as a booster for campaign bids.
March 22, 2023