Microsoft Advertising Blog

Anny Zhang

Anny Zhang

PRODUCT MARKETING MANAGER, MICROSOFT RETAIL MEDIA

Demystify and Advocate for IAB/MRC Retail Media Measurement Guidelines

How Microsoft Retail Media (powered by PromoteIQ) helps retailers and advertisers comply with data transparency, accuracy, privacy, and security

April 11, 2024

Introducing Microsoft Advertising Network for retail: a Game-Changer in Retail Media Revenue Growth

Retail media enables retailers to boost sales and create a high-margin revenue stream through contextual ad placements. Microsoft‘s new advertising network assists retailers in launching retail media programs.

September 26, 2023

Search ads for retail media programs: A non-targeting solution to keywords

Explore the new solution Microsoft PromoteIQ has launched to target shoppers based on the categories they browse and leverages keywords as a booster for campaign bids.

March 22, 2023