Save time and expand reach on Microsoft Advertising using the new Google Import this holiday

As the holidays fast approach, advertisers are building and implementing holiday ad campaigns. At the heart of this bustling season is Cyber 5, spanning Thanksgiving to Cyber Monday. With e-commerce sales projected to surge during these five days, we curated actionable insights in our new Holiday Season Marketing Playbook, coupled with Performance Max campaign best practices, to help you create impactful holiday campaigns and drive significant sales. As part of Import tools like Meta Import and Pinterest Import, Google Import is a powerful tool to easily reach more audiences on the Microsoft Advertising Network, by allowing you to quickly transfer or sync your existing Google Ads campaigns, ensuring hassle-free and efficient campaign management.

Key benefits of Google Import: time-saving, flexible, and scalable

Google Import simplifies the process of setting up your Microsoft Advertising campaigns by allowing you to import your campaigns from Google Ads in just a few clicks. This saves you the hassle of manually configuring everything from scratch.

Google Import also offers flexibility and control, letting you choose whether to import everything or just specific campaigns. From quick to customized, you’re in control of your imports, including bids, budgets, and more.

Moreover, Google Import tool enables you to import your creative assets, such as text headlines, images, and videos from Google Ads keeping your brand consistent across platforms.

Additionally, you schedule recurring imports on a daily, weekly, or monthly basis. This ensures that any updates made on Google Ads are seamlessly synchronized with Microsoft Advertising, keeping your campaigns optimized for peak performance without the need for constant manual updates.

Proven customer success with Google Import

Microsoft Advertising’s Google Import feature has helped thousands of advertisers like you save time and drive incremental performance as a result.

One of those clients, British Gas, working with their agency MediaCom, saved two hours every week by using Google Import, while also increasing their campaigns’ click-through rates by over 44%. British Gas wanted to mirror their campaign optimization strategy across platforms, so they imported their Responsive Search ads (RSAs) from Google Ads to Microsoft Advertising. 

Our latest Google Import is simpler and more powerful

Over the years, we’ve enhanced Google Import tools to handle a wider range of campaigns. Currently, you can import Performance Max, Video Ads, Demand Gen, Display Campaigns, Shopping Campaigns, Conversion Goals, and Merchant Center, in addition to Search Ads. Meanwhile, we’re simplifying the tools to keep them easy to use.

Quick Import: Your fastest way to import campaigns

Quick Import has recently been released as the latest Google Import tools. It is the fastest way to import your Google Ads campaigns and is ideal for advertisers with only one Google Ads account and no Google Merchant Center. With Quick Import, you only need to sign into your Google Ads account and the rest is taken care of by Microsoft Advertising.

Smart Import: Perfect balance between control and automation

If you love the simplicity of Quick Import but have multiple Google Ads accounts or a Google Merchant Center, Smart Import is your best choice. Smart Import is perfect for medium-sized advertisers who are looking for agility and oversight into their import.

Start by choosing which Google Ads accounts you want to import from. Then, simply set your import name, import schedule, and notification preferences. In Smart Import, you can fine-tune our most popular settings, including bids, budgets and campaign status.

Advanced Import: Maximum customization

Advanced Import is designed for advertisers who want to fully customize their import options and settings. This option allows you to import all existing and new campaigns and ad groups from Google Ads and select specific ones, including bids, budgets, keywords, and other settings.

After selecting which accounts you’d like to import from Google Ads, you need to choose what to import, including campaigns, ad groups, audience lists, targeting, ad extensions, feeds, and more. After configuring your settings, you will select your import schedule: whether you want to import it now, on a later date, or on a recurring basis.

Unwrap growth with Google Import this holiday season

Our goal is to empower advertisers to do more this holiday season.

For more holiday ad strategies and consumer insights, download our 2024 Holiday Season Marketing Playbook to take your holiday campaigns to the next level. To boost your holiday performance, we highly recommend you use Google Import with Performance Max campaigns as the optimal way to reach more customers with the right message at the right time with our industry-leading AI.

Need Help?

For assistance with using the latest Google Import options, you can reach our friendly, digital advertising experts for free, at any time. If you have an account manager, you can also ask for a complete feature guide. For self-service support, you can check our comprehensive Help Center or ask Copilot in the Microsoft Advertising Platform.