Unlocking the power of Google Import tools: Easy steps to scale and expand your reach on Microsoft Advertising

As a marketer, you want to get your message out to as many people as possible and drive growth at scale.

And manually creating and aligning campaigns across multiple platforms can demand too much time and attention. But now, you can seamlessly transfer your campaigns from Google Ads to Microsoft Advertising in just a few clicks.

We simplified Google Import tools with three import options last year: Quick Import, Smart Import, and Advanced Import.

You can enjoy hassle-free campaign setup across all major ad formats – from Performance Max, Audience ads to Shopping Campaigns, to quickly access a whole new audience only available on the Microsoft Advertising Network with minimal lift. In just a few minutes, your entire campaign will be ready to go, leading to better returns on your investment and time spent.

How to effortlessly import ads from Google Ads to Microsoft Advertising

With Google Import, you can easily import your various ad campaigns—including Performance Max, Audience ads, Shopping Campaigns, and Merchant Center—from Google Ads to the Microsoft Advertising Platform (MAP).

To make the transition extra smooth and hassle-free, we’ve put together tips and a series of short videos to walk you through how Google Import can help you activate your ads...

Import Performance Max Campaigns

Performance Max campaigns bring together the best of Microsoft AI and automation to help you drive more results across multiple ad formats and channels.

You can now transfer your Performance Max campaigns from Google Ads without starting from scratch on the MAP. For Performance Max, Google Import ensures:

• Seamlessly transfer your creative assets, including images
• Preserve audience signals, search themes, and more
• Maintain consistent brand messaging

Check out How to use Google Import for Performance Max video to effortlessly import your Performance Max campaigns from Google Ads to Microsoft Advertising using our Google Import tools.

Activate Audience Ads

Reaching the right audience at the right time is crucial for driving meaningful engagement and results. Microsoft Advertising’s Audience ads let you connect with high-value audiences through highly relevant and personalized ad experiences within the Microsoft Advertising Network. Your Audience ads can reach millions of users across MSN, Outlook.com, the Edge browser, Microsoft 365 apps, and Microsoft Casual Games.

Whether you’re running Display Ads or Native Ads, Google Import helps you easily transfer them to Microsoft Advertising. You can:

• Transfer your sophisticated audience targeting settings
• Maintain brand consistency across creative assets
• Launch campaigns faster with automated setup
• Leverage existing campaign structures for immediate impact

For more on how to activate Audience ads using Google Import check out the latest how to video

Unlock Shopping Campaigns and Merchant Center

Shopping Campaigns allow you to showcase products through visually engaging product ads with product images, pricings, and brand names to bring in incremental reach and clicks in addition to traditional text ads. To use Shopping Campaigns, you also need to set up Microsoft Merchant Center to manage your product feed files.

For e-commerce advertisers, our Google Import tools help you:

• Automatically import your complete Google Merchant Center feed to Microsoft Merchant Center, saving time in activating your Shopping Campaigns
• Synchronize product details, prices, and inventory seamlessly
• Transfer your product ads settings and structures from Google Ads to Shopping Campaigns on Microsoft Advertising
• Maintain consistent product data across both Google Ads and Microsoft Advertising

We have created how to videos to help you seamlessly Import Shopping Campaigns and Merchant Center to Microsoft Advertising using Google Import tools.

Start importing your campaigns today

Don't let manual campaign setup slow you down. Join our upcoming webinar to learn how to customize, schedule, and synchronize your campaigns between Google Ads and Microsoft Advertising.

Our experts will guide you through:

• Performance Max campaign imports
• Audience ads activation
• Shopping Campaigns and Merchant Center transfers

Make sure your campaigns reach their full potential across the Microsoft Advertising Network.

Register for our Google Import webcast now

If you are new to Microsoft Advertising, take advantage of a free consultation with our team of experts to help you set up an account, or get started for free today.