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Microsoft Search ad extensions

Create more effective campaigns to attract relevant customers.

Action extensions

Add a call-to-action button in your text ad with Action extensions. Clicking on the button lets customers instantly interact with the ad to place an order, book a hotel, send a message, and more.

Ad customizers

With ad customizers, your ads will dynamically update themselves in real time to appeal to specific customers' web searches and will adapt at scale.

Add extensions to promote your app

Want to promote your app and encourage more customers to download it? By adding App extensions directly in your ads on Bing, you can reach relevant customers and increase downloads of your iOS, Android and Windows apps.

Increase incoming calls with call extensions and reporting

With a call extension, you can display a phone number directly in your search ad on PC, tablet or smartphone. Get calls from customers who either click to call or dial the number in your ad.

Focus on features with Callout extensions

Give prospective customers more reasons to click your ads with Callout extensions. Include these short phrases in your text ads to highlight key features of your business.

Image extensions

Grab your customers’ attention with a photograph in your ad. Microsoft Advertising Image extensions can help promote your products, raise brand awareness and improve the quality of your clicks.

Location extensions

Make it easy for customers to find your local business with Microsoft Advertising location extension targeting. By including a business address and phone number directly in your ads, you can help local searchers, who might be right around the corner, find your business.

Price extensions

Price extensions are a pay-per-click extension that display your products or services, along with their corresponding prices, to searchers. Price extensions will only show on ads listed at the very top of the results page.

Promotion extensions

Use Promotion extensions to highlight your special offers in your text ads. Let’s say you want to highlight a Summer Sale—using Promotion extensions, you can include a promotion code, along with the offer and expiration date.

Review extensions

When you have great ratings, tell your customers about it. Microsoft Advertising Review extensions let you display a positive review, award or ranking by an independent, respected third-party source directly in your ad.

Sitelink extensions

Microsoft Advertising Sitelink extensions are additional links you can include in your ads that take customers directly to specific pages on your website. These extra links let you promote distinct products, services or sections of your site and leads searchers to the right information they need to learn more and take action.

Structured Snippet extensions

Entice potential customers to click your ad with Structured Snippet extensions. Right inside your ad, they offer a way to differentiate your business and spotlight your popular products and services.

Jumpstart your campaign now

Start attracting more relevant customers to your business.