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The Art and Science of SEO

  Webcast hosted by ON24 , Tips & Tricks

Learn about the fundamentals of Search Engine Optimization on Bing

Webcast overview

Duration: 60 minutes
Available: On demand


Knowing the basics of search engine optimization (SEO) helps you build the foundation of your digital strategy and maximize your digital marketing opportunities.

Joined by our partners at Elite SEM, we'll cover a variety of SEO topics, including:

  • The goal for search engines
  • The fundamentals of SEO
  • What’s important to Bing
  • How webmaster tools provide insights on crawling and ranking on Bing
Fill out the form to watch the on demand webcast at your convenience. Closed captioning available.
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Christi Olson

Christi Olson

Head of Evangelism for Search

Christi is on the Board of Directors for the Search Engine Marketing Professional Organization (SEMPO) and the University of Idaho School of Business. For over a decade, Christi has led Digital Marketing teams at Microsoft, Expedia, Harry & David, Pointmarc and Point It. She is passionate about search marketing and helping businesses solve their marketing challenges by analyzing data to develop actionable insights. She is a contributing author on Forbes, Entrepreneur, Mumbrella, Search Engine Land and Search Engine Journal.

Stein Broeder

Stein Broeder

Sr. Marketing Communications Manager
Microsoft, Bing Ads

Stein Broeder manages content for the search engine professional audience at Bing Ads. For the past three years, he has been responsible for bringing over a dozen new Bing Ads features and updates to market, and prior to that he worked on Microsoft’s display advertising business. Stein is a digital industry veteran having worked at large and small agencies in the Seattle area for over a decade. Prior to Microsoft, Stein help found and run a marketing agency focused on the healthcare industry.

Stein Broeder

Tony Edward

Sr. Manager, SEO
Elite SEM

Tony Edward is a SEO Team Lead for Elite SEM. Tony is also an Adjunct Instructor of Search Marketing at NYU and a contributing writer to He is the owner of the Cryptocurrency website