Are you looking to increase customer engagement and campaign ROI? Combining search with native ads can broaden your reach and help you connect with the right customers at the right moment.
Join us for The Art and Science of Search + Native webcast with Nikki Kuhlman, Senior Account Director at JumpFly, Katy Tonkin, Head of Media & Digital Customer Acquisition at Microsoft Advertising, and Jonathan Lim, Solution Account Executive at Microsoft Advertising, who will outline how native ads can help boost your marketing performance. They’ll also share the five winning tactics that marketing pros use for combining search and native.
Native ads blend seamlessly into the user experience, appearing as part of the surrounding media. Because the ads are seen as relevant content, consumers spend as much time viewing native ads as they do editorial content. In fact, consumers look at native ads 52% more frequently than traditional display ads. Microsoft Graph powers Microsoft Audience Ads. An audience marketing solution powered by Microsoft Graph and artificial intelligence (AI) provides high-quality native placements across devices and premium sites like MSN, Outlook.com, Microsoft Edge, Verizon Media, and more to come.