In the past, search advertising was all about search queries. You used keywords, added in demographics, and spent a lot of time studying what your customers were searching.
Today, Microsoft Advertising can connect your data with the power of Microsoft intelligence and layer in audience targeting to help you pinpoint your target customers. But how do you know which audience targeting feature — or combination of features — is the best for you?
Join our webcast and we’ll help you answer that question. Lauren Tallody, Sr. Product Marketing Manager at Microsoft Advertising, and special guests Duane Brown, Founder & Head of Strategy at Take Some Risk Inc., and Francisco Lacayo, VP of Product at White Shark Media, will cover a broad range of audience targeting solutions, including:
• LinkedIn Profile Targeting
• In-market Audiences
• Custom Audiences
• Product Audiences
• Similar Audiences
With features that incorporate your own data, and those that take advantage of powerful Microsoft Advertising data, you can pinpoint your target audience. With a full suite of targeting features, you can reach potential customers who meet the criteria you specify, exposing your ad to customers who are interested in your products or services and are more likely to convert.