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School comes first: Back-to-school advertising insights

April 2017

For many parents, there isn’t a limit to the sacrifices they’ll make for their child’s education, making back to school a significant shopping event. As school comes first, help shoppers find your brand in the moments they need you most.

The audience you want to reach

Did you know that in the U.S. nearly one in three PC searches are powered by the Bing Network? Also, over a third of the Bing Network have school-aged children in the household, while millions work in education and millions more are college students. Bing is already reaching your target audience. Are you?

Bing is making search more personal

Find out when and what shoppers are searching for so you can create relevant ads for popular back-to-school products:

  • Clothing
  • Shoes
  • Laptops and tablets
  • Mobile phones and plans
  • School supplies
  • Dorm furniture, décor, bedding and bath

It’s time to plan for back-to-school campaigns

Shoppers start searching for back-to-school supplies as early as June and July, so start planning now. Ace your digital advertising campaigns by downloading the new 2017 back-to-school presentation full of search insights and tips. Then sign up for a Bing Ads account or get in touch with your Bing Ads account team to reach our valuable audience.

 Download the presentation