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Microsoft Advertising provides intelligent solutions empowering retailers to deliver engaging, personalized experiences to shoppers and get the most out of their budget and return on ad spend. We're committed to your success, providing you with industry insights, consumer trends, technology, and proven expertise to turn data into better-performing marketing campaigns. As e-commerce continues to grow, retailers have an opportunity to better understand consumers rapidly evolving preferences through their online behavior, and Microsoft Advertising is here to help you plan your digital marketing strategy and plot a course to business growth.
2020 was the year of tracking rapid consumer trends. The pandemic accelerated evolving consumer behaviors, impacting not only how consumers shop and what they buy, but what matters to them, as well as heightened expectations about their customer experiences. Our 2021 Consumer Trends Report unravels new and existing trends marketers should watch out for, and how brands can adapt to meet these trends.
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Connect to the customers that matter most to you with Microsoft Advertising audience targeting tools. See stronger engagement and returns by focusing your marketing on the customers most likely to convert.
Explore insights and trends, as well as customer success stories for inspiration and information about how to make the most of your digital marketing campaigns and grow your retail business.
Bose needed to keep their products and brand top of mind in what had recently become a competitive noise-cancelling headphone market. This meant getting in front of holiday shoppers who hadn’t yet made purchase decisions.
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Showcase your products with engaging retailer experiences with Shopping Campaigns.
Swiss retailer haar-shop.ch has always been one step ahead of the curve. In 2009, the company pivoted from 19 hair salons across Switzerland to becoming an omnichannel retailer. Some 10 years later, their online business has grown to be four-times bigger than all the salons combined. Working with digital marketing agency Webrepublic, haar-shop.ch is utilizing Microsoft Advertising as an important performance channel to fulfill their vision.
Shopping is seeing more clicks for less money meaning better efficiency, and shopping clicks have trended up in most categories while CPCs have fallen.
Marketers are shifting their attention to refocus on what really counts: people. Engage meaningfully with your ideal customers in premium, brand-safe native environments using Microsoft’s exclusive audience data and AI-powered intent signals to achieve your goals on the Microsoft Audience Network.
Dynamic Remarketing and Audience targeting helps reach people who love the outdoors.
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