This analysis highlights some surprising overlaps of In-market Audiences within the Retail category, so that advertisers can leverage them to extend their reach and address untapped profiles.
Some key takeaways from our deep dive include:
- In-market Audience overlaps often occur in categories that don’t seem obvious
- Leverage expanded In-market Audience lists to extend your reach and potentially engage new customers
- Leverage relevant category overlaps and In-Market Audiences with bid adjustments. Reach the most potential customers by utilizing all available In-market Audiences.
Download the PDF to see more Retail category overlap with In-market Audiences on the Microsoft Search Network and enhance your campaign strategy.