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Preparing for Holiday 2021: Technology edition

September 2021

Have you started your holiday shopping yet? Microsoft surveyed holiday shoppers and for most, shopping is already underway, with 68% of respondents having started their holiday shopping!

The technology space is gearing up for a competitive holiday season, and product ad clicks have increased substantially year-over-year. Product clicks for Hardware are up 155%, and Software is up 209%. Conversion funnels have also increased, with an average user path of 32 days for Hardware purchases, and 17 days for Software. Additionally, average disposable income is at its highest in ten years, and search volume reflects this. Premium device searches have increased in volume, while interest in budget devices has declined. Plan for premium products to regain share of search interest for the 2021 holiday season.

Download the full insights for additional information on trends and recommendations for how to capture tech shoppers during the holiday season.

 Download the insights