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New device launch insights

August 2017

A new device announcement day is a valuable opportunity for retailers. A majority of users (65%) began their iPhone journeys from August through announcement period with searches peak on announcement day.

There’s never been a better time for retail advertisers to be on the Bing Ads platform. Bing’s audience is significant in online purchase activity: The unique searchers on the Bing Network spend 24% more online than the average internet searcher.

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