Search has value across the automotive consumer decision journey, from comparing new models to finding a local dealer. When car shoppers are looking for a new vehicle, how does paid search help keep your brand top of mind?
To find out, Bing Ads analyzed search and conversion data for a well-known automotive OEM brand. We focused on brand, category (aka non-branded) and competitor queries and how they work together to influence searcher behavior.
See what we learned with The Value of Search: Drive Brand Awareness eBook. It can help you be there when car shoppers go from figuring out their choices to visiting a dealer. Look through the eBook to learn more about:
- How category and competitor queries help drive clicks from brand queries.
- How exposure to a brand’s ad affects conversion rate and intention.
- What tips will help you get more from your search campaigns.
To get these insights and start boosting your brand, view or download The Value of Search: Drive Brand Awareness eBook.
For more tips and trends, check out our featured industry and seasonal insights on the Bing Ads blog.