Build real-world Performance Max expertise with the new Microsoft Advertising learning path

All three courses offer realistic setup, optimization, and troubleshooting learning content at your own pace. Here’s a quick guide to what each course includes, and what you’ll learn (and earn) along the way—making it easy to choose based on your goals.

• If you’re just getting started: Begin with Introducing Microsoft Advertising Performance Max campaigns, which walks you through the essentials of PMax campaigns and familiarizes you with the fundamentals.
• If you’re ready to launch your first PMax campaign or want to refresh your knowledge: Dive into Setting up Microsoft Advertising Performance Max campaigns. With a hands-on walkthrough and deeper dive, this course guides you step-by-step through the process of setting up a campaign and answers common questions.
• If you’re ready to develop advanced skills or earn your Microsoft Advertising Performance badge: Get ready for a scenario-based applied learning experience in Implementing & optimizing Microsoft Advertising Performance Max. Strengthen your strategic thinking and get hands-on experience with advanced skills to get the most from PMax.

In the third course, you’ll gain access to practical, on-the-job tools such as checklists, videos, and reference materials that you can revisit during campaign planning or optimization. If you aren’t sure about a question, you can use the “Help me understand” feature and immediately dive into targeted educational resources embedded in the flow—and then quickly return to the assessment question when you’re ready. 

This allows you to spend more time on questions and concepts you need to review, while quickly advancing through topics you’re already confident in. 

And by completing the third course, you'll have the opportunity to earn your Microsoft Advertising Performance Max badge with a passing score. Earning the badge signals that you can confidently implement and optimize PMax campaigns, apply best practices in real situations, and bring those learnings directly into your daily workflow. The badge is digitally sharable and verifiable via Credly, making it easy to showcase your expertise on LinkedIn and other professional platforms.

Ready to dive into these courses? Visit the Microsoft Advertising Learning Lab to explore the Performance Max learning path and start working toward your badge today!