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Microsoft Advertising Blog

POSTS TAGGED WITH "keywords"

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Helping insurance advertisers deliver engaging experiences

Introducing Health insurance ads. With Microsoft Advertising, we’re helping insurance advertisers deliver new experiences that make customer connections richer and more powerful than ever.

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The value of non-brand queries across key verticals

Smart keyword research is critical to increase search traffic to your business. The two main keyword types are brand and non-brand. Both are important, but today we dive into the importance of non-brand keywords and how they can help you grow your reach.

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Consumer behavior shifts for a post-pandemic United States

Consumer behavior has shifted throughout the pandemic. Easing of lockdowns and vaccinations have made Americans excited for “normal” life. Learn what Microsoft Advertising predicts to trend, and the actions advertisers can take to optimize their campaigns.

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