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Keyword management is of the utmost importance. But how do you choose the best keywords, and how much should you bid on them? To get help, get up to speed on one of the most powerful tools at your disposal: the Keyword Planner.
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Performance reporting is a key element in enabling continuous optimization of your campaigns. To limit confusion and help you focus only on the metrics that matter most, average position will be deprecated from performance reports beginning in September 2020.
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Responsive Search Ads (RSAs) make creating and testing ads easier by automating the creation of your ad. Since we announced the RSA open beta, we've seen great response from our advertisers. Responsive Search Ads are now available globally to all advertisers.
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Search engine marketing is a great way for your business to increase exposure to people seeking your goods and services. Even without a budget for big search or social campaigns, you can still leverage valuable tools and strategies to optimize your presence.
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Holidays are around the corner and Microsoft Advertising is here to help with your campaign planning. Utilize our cheat sheet to learn about the various types of text ads we offer. Get specifications and info to help you decide which one is best for you.
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