August 19, 2020
New capabilities in Microsoft Advertising Editor are here! Find out how to achieve the goal of making bulk campaign management even easier, and learn new ways to optimize your campaign performance.
July 07, 2020
Keyword management is of the utmost importance. But how do you choose the best keywords, and how much should you bid on them? To get help, get up to speed on one of the most powerful tools at your disposal: the Keyword Planner.
January 15, 2020
Performance reporting is a key element in enabling continuous optimization of your campaigns. To limit confusion and help you focus only on the metrics that matter most, average position will be deprecated from performance reports beginning in September 2020.
January 13, 2020
Responsive Search Ads (RSAs) make creating and testing ads easier by automating the creation of your ad. Since we announced the RSA open beta, we've seen great response from our advertisers. Responsive Search Ads are now available globally to all advertisers.
December 31, 2019
Search engine marketing is a great way for your business to increase exposure to people seeking your goods and services. Even without a budget for big search or social campaigns, you can still leverage valuable tools and strategies to optimize your presence.