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Microsoft Advertising Blog

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Spooky season is upon us—spot top insights for Halloween

Halloween’s just around the corner, and people are already hitting the stores. Microsoft Advertising Insights studied past search trends to help you plan your advertising budget. Here are our top 3 tips to set your campaigns up for success this year!

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Vertical tips for advertising in uncertain times

The COVID-19 epidemic has resulted in a persistent trend of economic uncertainty. You can increase your share of voice (SOV) and reach customers as rivals cut back. All verticals shared the same overarching theme: Consumers want to save.

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Unlocking trends for women and investing

Microsoft Advertising conducted a survey to learn where and when women are investing, their concerns, and their search behaviors. Learn how search advertising can help financial services advertisers target and engage women more effectively.

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Helping insurance advertisers deliver engaging experiences

Introducing Health insurance ads. With Microsoft Advertising, we’re helping insurance advertisers deliver new experiences that make customer connections richer and more powerful than ever.

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