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POSTS TAGGED WITH "keywords"

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Editor updates: Recommendations and campaign-level associations

New capabilities in Microsoft Advertising Editor are here! Find out how to achieve the goal of making bulk campaign management even easier, and learn new ways to optimize your campaign performance.

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Discover powerful new keywords with Keyword Planner

Keyword management is of the utmost importance. But how do you choose the best keywords, and how much should you bid on them? To get help, get up to speed on one of the most powerful tools at your disposal: the Keyword Planner.

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Making your performance reporting clearer and more reliable

Performance reporting is a key element in enabling continuous optimization of your campaigns. To limit confusion and help you focus only on the metrics that matter most, average position will be deprecated from performance reports beginning in September 2020.

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Save time and increase ad engagement with Responsive Search Ads

Responsive Search Ads (RSAs) make creating and testing ads easier by automating the creation of your ad. Since we announced the RSA open beta, we've seen great response from our advertisers. Responsive Search Ads are now available globally to all advertisers.

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How you can boost online presence without breaking the bank

Search engine marketing is a great way for your business to increase exposure to people seeking your goods and services. Even without a budget for big search or social campaigns, you can still leverage valuable tools and strategies to optimize your presence.

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