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Microsoft Advertising Blog

POSTS TAGGED WITH "Inclusive Marketing"

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Microsoft Bing homepage showing a toucan as the background image and the text in the search box reads visual storytelling beyond the search box.

Level up your digital strategy with more visual storytelling

Microsoft is differentiating itself by putting visuals at the forefront and evolving to integrate imagery to improve the search experience for consumers. Learn about the innovative ways to enhance visual storytelling and increase performance.

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An African-American woman sits at her desk in an office in front of her laptop PC and mobile phone.

New Marketing with Purpose Business Attributes showcase brand values

Marketing with Purpose is a critically important component in authentically demonstrating diversity and inclusion for your business. We’ve added four more business attributes to our growing list and extended their availability to European markets.

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How Black Friday and Cyber Monday 2021 were different, and what advertisers can do about it

Black Friday and Cyber Monday 2021 sales dipped both Cyber Week holidays. Emerging trends from pandemic sentiment and the global supply chain shortage have created new opportunities for digital advertisers. Learn key Retail insights and tips to adapt and optimize your search and native campaigns.

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Unlocking trends for women and investing

Microsoft Advertising conducted a survey to learn where and when women are investing, their concerns, and their search behaviors. Learn how search advertising can help financial services advertisers target and engage women more effectively.

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Show your brand values: Marketing with Purpose Business Attributes

Marketing with Purpose Business Attributes help you differentiate your brand, highlighting unique attributes that showcase how you demonstrate responsibility, how your brand values align with those of your customers, and how your brand is being inclusive.

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