The Art and Science of the Microsoft Audience Network webcast Q&A
September 26, 2018
Today some of the questions you asked during The Art and Science of the Microsoft Audience Network webcast
are being answered. This webcast (now available on-demand) is all about the new audience marketing solution powered by the Microsoft Graph and artificial intelligence (AI), and home of the new Microsoft Audience Ads.
Q: How do I get started with Microsoft Audience Ads for search campaigns?
A: Great question! Check out Bing Ads help
to learn how to create and optimize Microsoft Audience Ads.
Q: Where are Microsoft Audience Ads for search campaigns currently available?
A: They are currently available in the US, Canada, UK and Australia.
Q: How do I get invited to the Microsoft Audience Network closed beta?
A: Please contact your Bing Ads account representative to learn more about the closed beta.
Q: Where do Microsoft Audience Ads appear?
A: Microsoft Audience Ads appear on the Microsoft Audience Network. These ad placements are cross-device and include premium sites like MSN, Outlook.com, Microsoft Edge, and other partners (with more to come). Clicks on these ads will take users to the landing page you specified when you created your ads.
Q: Are Microsoft Audience Ads available on all devices?
A: Yes, Microsoft Audience Ads will show ads on PC, tablet and mobile.
Q: Do Microsoft Audience Ads work with Bing Shopping Campaigns?
A: Yes, you can enable Microsoft Audience Ads through Bing Shopping Campaigns. This will allow Product Ads to be displayed as a native placement on both MSN and Outlook.com.
Q: Do Microsoft Audience Ads work with Remarketing in Paid Search?
A: Yes, Microsoft Audience Ads can work with Remarketing. If a user has a Microsoft user ID associated with a remarketing campaign, and the user is identified as engaging with related content on MSN, Bing will serve the relevant Microsoft Audience Ad.
now to view The Art and Science of the Microsoft Audience Network webcast on-demand and learn how a rich user understanding powers Microsoft Audience Ads. By mapping audience data on such an enormous scale, the Microsoft Graph helps us spot trends and uncover insights, helping you effectively reach your customers.