Save time with Google Ads import updates in Microsoft Advertising Editor

As part of a continuous effort to make importing campaigns from Google Ads easier and more effective for you, take a look at the improvements we've made in Microsoft Advertising Editor:

• Better mapping of campaigns with Google Ads to make imports more reliable.
• Same import and scheduling options as Bing Ads online.
• Direct import of campaigns to the Bing Ads server to save time, so you don’t have to review everything locally.

Customized import options

In the Choose import options window, you can now select specific items to import, and you have the ability to adjust your Bids and budgets, and Landing page URLs. You can also specify settings for targeting and ad extensions and modify Tracking templates. Now that your campaigns import directly into the server and your updates go live automatically, you’ll save a lot of time and you won’t need to manually post your changes. However, you’ll still have the opportunity to pause newly imported campaigns to review them before going live.


The Choose import options window gives you flexible control.


You can select exactly what you want to import and what you want to leave out.

Scheduled import and history

You can schedule your import for a later time or date on a recurring basis: daily, weekly, or monthly. While the import is in progress, you can view the history and status at any point.



The Schedule imports window provides detailed control of the timing for your imports.


You can view precise status of the import steps. 

Import summary

Once the import is complete and the items have been directly imported into the server, you can review any issues and download any errors that we may have found. Always remember to view the latest changes to see the recently imported items locally in Microsoft Advertising Editor.


After an import is completed, you can view a detailed summary.

Questions or comments?

If you have any feedback or questions, feel free to contact us via Twitter, visit the Microsoft Advertising Feature Suggestion Forum, or send your feedback directly to advertising-feedback@microsoft.com.