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The Microsoft Advertising Partner Awards: Congratulations finalists!

In honor of the powerful partners who help make Microsoft Advertising successful, we’re delighted to announce the finalists for this year’s Microsoft Advertising Partner Awards in the Americas. The Microsoft Advertising Partner Awards will celebrate our Elite and Select partners for the incredible work they’ve done in 2020 across various categories. We have also introduced a new category — the Community Response Award — which celebrates the innovation and invention our partners have demonstrated during this unique time. This year’s Awards theme is “Forward Together,” which points to the importance of partnership, and how we move forward toward recovery and growth. As Microsoft Advertising evolves, these partners are demonstrating the ways in which they go above and beyond to ensure their clients are showing up in all the right places, in the most impactful ways.

Elite and Select tier members in the Americas are all invited to join the special virtual Partner Awards on February 25, 2021 at 5:00 PM EST/3:00PM CST/2:00PM PST, when we’ll announce our winners with all the celebration and recognition you’ve come to expect. We saw many outstanding submissions from North America and Brazil this year that once again showcased the truly remarkable work we have come to expect from our partners. Elite and Select partners enrolled in the Partner Program are welcome to register regardless of finalist status. Please reach out to your Microsoft Advertising representative for registration information.

Categories and finalists appear below in alphabetical order. Our Global Award winners will be announced during the Elevate Partner Summit on April 21, 2021.

If you’re a finalist and would like a badge graphic to announce your finalist status, please reach out to

Individual and Team Awards

Trailblazer of the Year

Awarded to an individual that, in an innovative and engaging way evangelizes Microsoft Advertising and drives Microsoft Advertising brand awareness and affinity internally, as well as in the industry.

  • Anthony Capetola — Sales & Orders
  • Francisco Lacayo — White Shark Media
  • Macki Aycock — OMD
  • Riyaad Edoo — Mindshare USA

Account Team of the Year

Awarded to an exemplary account team or group that partners, engages, and drives Microsoft Advertising revenue growth and feature adoption throughout the year.

  • Anthem — iProspect
  • Cornerstone Brands — ForwardPMX
  • Dentsu (Team Sogni)
  • Estee Lauder — iProspect
  • Fast Shop / Savegnago - Raccoon Marketing Digital
  • General Mills — Mindshare
  • GSK Consumer Healthcare — CMI Media Group
  • Humana — iCrossing
  • Netsertive
  • Wells Fargo — OMD

Community Response Award

This new award category offers recognition to partner organizations or someone within a partner organization that has provided innovative support or services to the industry or the community this year amidst the challenges of the COVID-19 pandemic.

  • Hibu
  • iProspect
  • Kenshoo
  • OMD
  • White Shark Media

Company Awards

Inclusive Culture & Marketing Award

Awarded to the partner who demonstrates the strongest commitment to inclusive practices both culturally within their company and in driving the messaging and importance of developing inclusive marketing campaigns with their clients.

  • 3Q Digital
  • Dentsu International
  • i-Cherry
  • iProspect
  • Raccoon Marketing Digital

Rising Star of the Year

Awarded to a Select partner that has demonstrated the most accelerated focus this past year with Microsoft Advertising.

  • Dealer Inspire
  • KlientBoost
  • Sales & Orders
  • White Shark Media
  • Wickfire LLC

Independent Partner of the Year

Awarded to an Elite Independent Partner that engages with Microsoft Advertising in true partnership to deliver success to their clients. This partner demonstrates a unified approach and advocates usage of Microsoft Advertising products and features.

  • Adlucent
  • Five Mill
  • Kenshoo
  • Raccoon Marketing Digital
  • Tinuiti

Client Partnership of the Year

Awarded to a client and their respective partner who has shown excellence in their digital advertising campaigns. This new award takes into consideration revenue, feature adoption and overall collaboration in areas such as marketing, thought leadership and insights.

  • Abbvie — Spark Foundry
  • Estee Lauder Companies — iProspect
  • Mitty Supply — Logical Position
  • UnitedHealthcare — Horizon Media

Agency Partner of the Year

Awarded to the agency partner who has showed excellence in partnership with Microsoft Advertising across the board.


  • Cadastra
  • i-Cherry
  • Raccoon Marketing Digital


  • Klick Health
  • Saatchi & Saatchi

United States

  • iProspect
  • Mindshare USA

Channel Partner of the Year

Awarded to the channel partner who has showed excellence in partnership with Microsoft Advertising across the board.

  • Logical Position
  • Sales & Orders
  • White Shark Media

Congratulations to our finalists in the Americas. Our EMEA and APAC finalists can be found in their regional blogs as well.