Microsoft Advertising Partner Awards Americas winners

Together we are limitless. In honor of the powerful partners who continue to lean in with Microsoft Advertising to help drive their clients’ success, we are delighted to announce the winners of this year’s Microsoft Advertising Partner Awards. The virtual award ceremony took place on February 10, 2022, and celebrated the individuals, teams, and companies behind some of the most impactful and creative work of 2021.

The show was hosted by Kya Sainsbury-Carter, Vice President, Global Partner Service & Advertising Sales and Sandra Lopez, General Manager Microsoft Advertising Marketing. It included dazzling performances from musical guests Lizzy & the Triggerman and incredible dancers from Del Mar Sisters Productions.

This year’s theme was “Together we are Limitless” to reflect the outstanding and powerful impact we have had together this past year amid both continued uncertainty and renewed opportunities. During the ceremony, we recognized Agency, Channel, Supply, and Technology Partners across the Americas in 12 categories and introduced the Social Impact Awards—a new subcategory featuring partners’ inspiring solutions and celebrating changemakers who drive purpose and action. We had many outstanding submissions from across the region in all categories, and the award winners were selected based on their achievements and excellence in each category.

We offer our huge congratulations to the winners and finalists and want to thank everyone who took part in these awards to make them a memorable celebration. We look forward to announcing our Global Partner Award winners during Elevate, our annual Partner Summit, on April 27, 2022. Global Partner Award winners are selected from regional winners across the Americas, Asia Pacific, and Europe.

If you’re a winner and would like a badge graphic to announce your winner status, please reach out to msapartnerawards@microsoft.com.

To see all the winners share their stories, please visit the Microsoft Advertising 2021 Americas Partner Award Winners YouTube Playlist.

Company and Individual Awards

Client Partnership of the Year

Awarded to a client and their respective partner account team or group who collaborates, engages, and drives Microsoft Advertising revenue growth, feature adoption, and has showcased true overall partnership throughout the year.

• LiveRamp

Independent Partner of the Year

Awarded to an Elite Independent Partner that demonstrates effective engagement and true partnership with Microsoft Advertising to deliver success to their clients. This award recognizes a partner that demonstrates a unified approach and advocates usage of Microsoft Advertising products and features, innovation, competitive differentiation, and customer value.

• Skai

Retail Team of the Year

This new award offers recognition to a partner team who works across the retail vertical. This new award takes into consideration revenue, feature adoption, and overall partnership with Microsoft Advertising. A successful entry will demonstrate industry knowledge and expertise, as well as consistent, high-quality marketing solutions to retail and consumer goods customers.

• Mediacom (Mars Team)

Rising Star of the Year

Awarded to a Select Partner that has demonstrated the most accelerated focus this past year with Microsoft Advertising in terms of revenue, feature adoption, and partnership and is showing a strong future trajectory in these three areas.

• MatchCraft LLC

Trailblazer of the Year

Awarded to an individual who promotes Microsoft Advertising in an innovative and engaging way, and drives Microsoft Advertising brand awareness and affinity externally with their clients, as well as the industry.

• Kevin Zechenelly - Logical Position

Social Impact Awards

This award subcategory features partners’ inspiring solutions and celebrates changemakers who drive purpose and action.

• dentsu international – Marketing with Purpose Award
• Raccoon Monks – Community Response Award

Partner Awards

Agency Partner of the Year

Awarded to the Agency Partner who has shown excellence in partnership with Microsoft Advertising across the board.

Canada

• Mindshare

Latin America

• Mirum Agency

United States

• Tinuiti

Channel Partner of the Year

Awarded to the Channel Partner who has shown excellence in partnership with Microsoft Advertising across the board.

• Team Velocity

Supply Partner of the Year

Awarded to the Supply Partner who has shown excellence in partnership with Microsoft Advertising across the board.

• System1

Congratulations to our winners in the Americas. Our Asia Pacific and Europe winners can be found in their regional blogs as well.

See you at Elevate on April 27, 2022.