COVID-19 insights & trends (April 21 edition)

As consumers remain home, search has grown in increasing importance. It helps brands stay connected with consumers and highlights new and emerging behavior trends.

Our goal is to continue to provide you with new and updated search trends on a weekly basis as you adjust to the ongoing changes in search behavior.

Here are a few of this week’s themes:

• Financial Services: There are more people actively searching for Financial Services year over year and we're seeing a lower ad density in this vertical, so now is a great time to build stronger digital connections with your customers and grow market share with a cheaper cost per click (CPC).
• Retail: Office supplies searches are up 41% to forecast and 22% year over year (YoY) for the post-COVID-19 period of March 14 to April 10, reflecting consumers searching for office supplies while working from home and home-schooling.
• Tech & Telco: Searches for both brand and non-brand productivity-related tools increased dramatically as shelter-in-place orders became more widespread. Additionally, searches related to digital/electronic signatures are among the most popular as businesses transition to remote work.

Search trend & behavior changes during COVID-19

Automotive

• Autos week-over-week click trends (US) UPDATED

Financial Services

• Banking response to COVID-19 behavior shifts (US) NEW
• Impact on Auto Insurance (US) NEW
• Credit Cards (AU) NEW
• Health Insurance (AU) NEW
• Life Insurance (AU) NEW
• Loans & Lending (AU) NEW
• Insurance (NL) NEW

Health & Wellness

• Health & Fitness (DE) NEW
• Health & Fitness the new weight of sport (FR) NEW

Retail

• Occasions & Gifts trends + 2019 Mother's Day look-back (US) NEW
• Office Supplies trends (US) NEW
• Shipping and Packaging product trends (US) NEW
• Apparel (AU) NEW
• Electronics and Office (AU) NEW
• Food & Groceries (AU) NEW
• Home Appliances trends (DE, FR, UK) NEW
• Pharmacies (DE) NEW

Tech & Telco

• Impact on Business-to-Business Services and Remote Work tools (US) NEW
• Software & Teleconferencing (AU) NEW

Travel

• Marketplace impact (Global) UPDATED
• Marketplace rebound gauge (Global) UPDATED

We also launched a COVID-19 insights and resources for advertisers hub where you can get additional information to help you as you evolve your search marketing tactics alongside changing consumer behavior.

We're here to support you and your team, and we’re committed to helping you every step of the way. Please keep in touch. Reach out to us on LinkedIn or Twitter with questions, as we’d love to hear the strategies you're taking to adapt to the new reality of today.