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COVID-19 insights & trends (April 14 edition)

As consumers remain home, search has grown in increasing importance. It helps brands stay connected with consumers and highlights new and emerging behavior trends.

A few highlights of these emerging trends, specifically associated with sheltering in place, include people prioritizing personal care, a search query acceleration for home services, a growth in the hobbies category and a surge in demand in photos and printing. 

Our goal is to continue to provide you with new and updated search trends on a weekly basis as you adjust to the ongoing changes in search behavior.

Search trend & behavior changes during COVID-19

Automotive

Click trends (US) UPDATED
New and Used Car search trends (US) UPDATED


Financial Services

Insurance (DE) NEW
Credit Cards (UK) NEW
Financial Services (AU) NEW


Health & Wellness

Fitness (AU) NEW


Retail

Hobbies (Global) NEW
Photo Printing (US) NEW
Pets & Animals (US) NEW
Apparel (ES, FR, IT, UK) NEW
Dining (AU) NEW
Toys & Games (NL) NEW


Tech & Telco

TV & Home Entertainment (UK) NEW
TV & Home Entertainment (FR) NEW
TV & Home Entertainment (DE) NEW
Software & Antivirus (DE, IT, UK) NEW
Telecommunications (AU) NEW


Travel

Marketplace impact (Global) UPDATED
Marketplace rebound gauge (Global) NEW

We also launched a COVID-19 insights and resources for advertisers hub where you can get additional information to help you as you evolve your search marketing tactics alongside changing consumer behavior.

We're here to support you and your team, and we’re committed to helping you every step of the way. Please keep in touch. Reach out to us on LinkedIn or Twitter with questions, as we’d love to hear the strategies you’re taking to adapt to the new reality of today.