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Microsoft Advertising Blog

POSTS TAGGED WITH "Inclusive Marketing"

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Decorative image of graffiti on a white wall with a focus on one drawing of a heart with 'young people wake up' painted inside.

2021 Open Perspectives Unplugged returns

Microsoft Advertising’s live virtual event series launched in 2020 with conversations centred on diversity, equality, and inclusive marketing. The amazing sessions were off the record and created an open space for marketers to come together and connect.

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9 steps to build trust: Ethical advertising principles

People are looking for brands to be authentic and act with purpose, and marketers play a powerful role within their companies to build trust and business value through purpose-driven marketing. Learn how to do it.

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Marketing with purpose Web Summit masterclass

On the 4th of December, Microsoft hosted a masterclass session at the virtual Web Summit 2020 entitled 'Marketing with purpose: Building trusted brand experiences'. During this session, Microsoft Advertising’s Regional Vice President for Continental Europe, Mascha Driessen invited modern marketers to reimagine brand experience based on purpose.

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Image of man in a wheelchair including the title 'How accessible are your communications? Catch up on our Open Perspectives Unplugged virtual event series.'

Accessibility is a responsibility and an opportunity

Since 2014, under Satya Nadella’s leadership, accessibility has become core to Microsoft’s mission to empower individuals and organisations on the planet to achieve more. We are passionate about creating products and services that are accessible for everyone—including people with disabilities.

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Guide to growth: Reach more shoppers with an inclusive approach

Inclusive audience marketing is understanding with empathy who your customers are and, more importantly, who you might be missing. Ensure you make inclusive marketing part of the core of your strategy using our Marketing with Purpose Playbook.

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