27 May 2021
One of the first hybrid events in the digital marketing industry, The Digital Enterprise Show (DES) 2021, took place in Madrid this month. Microsoft Advertising explored the topic Marketing with Purpose and how to create brand experiences that generate trust in the consumer.
05 May 2021
Consumers are looking for brands that speak about important social challenges. Millennials and Gen Z especially, have high expectations about the authenticity of brands and their purpose.
22 April 2021
Marketing with Purpose can accelerate business growth and help create authentic connections between brands and their customers. Complete the new Marketing with Purpose course to learn marketing tactics and data-driven actions to build brand trust.
29 March 2021
To build trust, brands should approach customer relationships like personal ones, and that means reaching people at the intersection of brand and consumer values. Learn how to #ChooseToChallenge your brand’s marketing.
16 March 2021
Get up to speed on creating diverse and inclusive consumer experiences, including in your keyword strategies. Learn how to mine inclusive keywords.