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What and chill? The content-streaming consumer journey.

Since lockdowns have occurred around the world due to COVID-19, people are streaming more content. Advertisers have an opportunity to capitalise on this shift in consumer behaviour, but they need to know how users are searching to achieve the most success.

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The Download, Episode 4: The end of 2020. Past or prologue?

In this episode of The Download, we’ll explore Intent Lab, a joint research project with Performics. We‘ll review unexpected trends that might be here to stay, and we’ll also noodle on the intersection of tech and wellness with guests from Natura and Headspace.

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Marketing with purpose Web Summit masterclass

On the 4th of December, Microsoft hosted a masterclass session at the virtual Web Summit 2020 entitled 'Marketing with purpose: Building trusted brand experiences'. During this session, Microsoft Advertising’s Regional Vice President for Continental Europe, Mascha Driessen invited modern marketers to reimagine brand experience based on purpose.

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Image of man in a wheelchair including the title 'How accessible are your communications? Catch up on our Open Perspectives Unplugged virtual event series.'

Accessibility is a responsibility and an opportunity

Since 2014, under Satya Nadella’s leadership, accessibility has become core to Microsoft’s mission to empower individuals and organisations on the planet to achieve more. We are passionate about creating products and services that are accessible for everyone—including people with disabilities.

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Guide to growth: Reach more shoppers with an inclusive approach

Inclusive audience marketing is understanding with empathy who your customers are and, more importantly, who you might be missing. Ensure you make inclusive marketing part of the core of your strategy using our Marketing with Purpose Playbook.

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