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As marketers, we need to take a closer look at the experiences we design for our customers. There are one billion people in the world living with a disability. If our marketing is not accessible to them, we're leaving a lot of opportunities on the table.

Join the Microsoft Advertising Partner Virtual Summit

•   06 May 2019
•   Chinmayi Bhavanishankar 
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We're excited to announce the very first virtual Microsoft Advertising Partner Summit — an exclusive benefit for the enrolled members of the Microsoft Advertising Partner Program, previously known as the Bing Partner Program.

Today, we announced that we are evolving our naming from Bing Ads to Microsoft Advertising. This change represents the evolution in our advertising solutions, and the new opportunities we are delivering to help you grow your business. You will see the change starting to roll out today as BingAds.com becomes MicrosoftAdvertising.com, and continuing over the coming months as all of our experiences and materials are updated to reflect Microsoft Advertising.

Starting in August 2019, Bing Ads will no longer support the ability to create destination URLs at all entity levels (keywords, ads, ad groups and campaigns). By the end of 2019, we’ll begin the process of no longer serving entities with destination URLs.

We're excited about the global release of a new extension, exclusively on Bing Ads – Action Extensions. This extension allows you to highlight a clear call-to-action on your text ads, to entice customers to immediately click and drive them to your website.