23 November 2020
5-minute read
With the festive season just around the corner, advertisers are looking for ways to connect with their clients. But with new lockdowns in Europe and changed consumer behaviours, it’s hard to predict what this period will look like exactly. International shopping behaviouralist by profession, Ken Hughes shares his thoughts and insights in the below interview.
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23 November 2020
7-minute read
The meaning of “nothing about us, without us” is simple yet powerful. If you’re designing for people with disabilities, why not design with people who have disabilities? Use our Marketing with Purpose playbook to reach customers more authentically.
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18 November 2020
2-minute read
In this episode of the Microsoft Advertising Insights series, we are joined by Chloé Jubécourt, PPC Team Leader at Keyade. As a PPC expert with many retail clients, Chloé shares lessons learnt from the first COVID lockdown and how this has impacted the peak festive retail season in 2020.
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18 November 2020
6-minute read
Would you knowingly exclude a potential audience of 1 billion people in your marketing? Learn why accessibility is a vital part of an inclusive marketing strategy. By not making your marketing accessible, you may be excluding nearly one out of every seven people in the world.
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17 November 2020
4-minute read
Microsoft Advertising asked online shoppers what their plans are this pandemic holiday season. Our research highlighted trends that should be considered when optimising your campaigns. Learn about what we recommend to make this season a success.
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