Skip to main content
Advertising

Download the Marketing with Purpose playbook to get actionable tactics to start your inclusive advertising journey today

Blog

Page 1 of results

Retail expert Ken Hughes holding mask titled 'The Captive Economy'.

How to succeed in the captive economy with international retail expert Ken Hughes?

With the festive season just around the corner, advertisers are looking for ways to connect with their clients. But with new lockdowns in Europe and changed consumer behaviours, it’s hard to predict what this period will look like exactly. International shopping behaviouralist by profession, Ken Hughes shares his thoughts and insights in the below interview.

Read more

Authenticity is the new cool: Nothing about us, without us

The meaning of “nothing about us, without us” is simple yet powerful. If you’re designing for people with disabilities, why not design with people who have disabilities? Use our Marketing with Purpose playbook to reach customers more authentically.

Read more

Lockdown lessons learnt from Keyade

In this episode of the Microsoft Advertising Insights series, we are joined by Chloé Jubécourt, PPC Team Leader at Keyade. As a PPC expert with many retail clients, Chloé shares lessons learnt from the first COVID lockdown and how this has impacted the peak festive retail season in 2020.

Read more

Over 1 billion people your marketing may be overlooking today

Would you knowingly exclude a potential audience of 1 billion people in your marketing? Learn why accessibility is a vital part of an inclusive marketing strategy. By not making your marketing accessible, you may be excluding nearly one out of every seven people in the world.

Read more

Research: Optimise your holiday campaigns now

Microsoft Advertising asked online shoppers what their plans are this pandemic holiday season. Our research highlighted trends that should be considered when optimising your campaigns. Learn about what we recommend to make this season a success.

Read more