Festive season has nearly arrived in the Netherlands, and with it comes new insights to help retailers maximize performance during this crucial time period. Microsoft Advertising analyzed year-to-date trends for the Apparel, Computers & Consumer Electronics, and Home & Garden categories and found that searchers are engaging with new ad formats more than ever. The 50-65+ age groups are also outpacing average growth across all three verticals when looking at year-over-year clicks.
When looking at Black Friday trends, Computers & Consumer Electronics is seeing the highest acceleration, with search volume taking off in early November.
On Black Friday, searchers begin their deal hunts early, and activity and clicks stretch into the night across all three verticals. Reserve enough budget to ensure visibility throughout the entire holiday season and start influencing early as demand heats up.
Get the full insights along with recommended preparations for the festive season.