Microsoft Advertising Blog

Starting this spring, all your manual bidding strategies for search, shopping, and Dynamic Search Ads campaigns will work smarter with Enhanced CPC and other automated bidding strategies. Read more about how automation will help optimise your bids.

Consumer 2021 Trends across 5 business verticals

08 February 2021

4-minute read

Geoff Colon

Insights

•  
•  
•  
•  
•  

Everything starts with search: A search for knowledge, a search for information, a search for entertainment, a search for a chocolate chip cookie recipe. If everything starts with search, what did we find in our search of consumer behaviour trends for 2021?

Learn about all the exciting new releases and updates from Microsoft Advertising this month, including upgrades to the Offline Conversion Import experience and extensions updates. You can also get a peek at other upcoming enhancements.

Guide to growth: How Crocs became the ‘go-to’ shoe during the pandemic

01 February 2021

4-minute read

Stephanie Worley

•  
•  
•  
•  
•  

When COVID-19 hit, Crocs—like so many companies—was significantly impacted. Learn how they gave back and achieved growth during difficult times with Microsoft Advertising.

Share the love - Microsoft Audience Network

31 January 2021

3-minute read

Tina Aird

Insights Tips

•  
•  
•  
•  
•  

With Valentine’s Day around the corner, it is time to pause and think about someone or something you love. Are you looking to buy a loved one a gift? Book a romantic trip away? Or treat yourself with a brand you love or a new experience? Either way, we are here to help advertisers cut through the noise and stand out from the crowd.