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Microsoft Advertising Blog

POSTS TAGGED WITH "ad extensions"

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Better offline conversions management & February key product updates

Learn about all the exciting new releases and updates from Microsoft Advertising this month, including upgrades to the Offline Conversion Import experience and extensions updates. You can also get a peek at other upcoming enhancements.

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Increase products & services engagement with Filter Link Extensions

Get started with Filter Link Extensions, a powerful new ad extension available to all customers. With this extension, you can present many different features under categorised headers, so that users can quickly navigate to key products and offerings.


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Retail expert Ken Hughes holding mask titled 'The Captive Economy'.

How to succeed in the captive economy with international retail expert Ken Hughes?

With the festive season just around the corner, advertisers are looking for ways to connect with their clients. But with new lockdowns in Europe and changed consumer behaviours, it’s hard to predict what this period will look like exactly. International shopping behaviouralist by profession, Ken Hughes shares his thoughts and insights in the below interview.

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Research: Optimise your festive shopping campaigns now

Microsoft Advertising asked online shoppers what their plans are this pandemic festive shopping season. Our research highlighted trends that should be considered when optimising your campaigns. Learn about what we recommend to make this season a success.

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Make the most of the festive season eCommerce surge with paid search

With Cyber Week 2020 just around the corner, now is the time to boost holiday readiness. The first stop for holiday shoppers? Online search. Which means having a paid search strategy is key to driving retail sales.

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