COVID-19 insights & trends
30 March 2020
These are uncertain times and we recognise they create unexpected challenges for businesses of all sizes. Know that we at Microsoft Advertising are committed to supporting you in managing this new reality. To help you adjust to the rapidly changing environment, we want to arm you with insights and knowledge to make informed decisions. Here are some vertical-specific search trends and consumer behaviour changes we’re observing. It’s our goal to continue to provide these insights to you on a regular basis, so be sure to check back to see the latest.
Search trend and behaviour changes during COVID-19
New and used car search trends
Sub-vertical week-over-week click trends
Vertical search trends
Impact on pharmaceuticals
Health & Wellness
Buy Online, Pick Up In-Store (BOPIS) trends
Exercise & fitness
Home & garden US
Impact on streaming services
Tech & Telco
As you’re adapting to a new way of doing business, we also want to share some educational information and helpful resources
that are available to you, our valued clients, partners and broader advertising community, to help your business during this time.
You should also know that it’s not too late to evolve your search marketing tactics alongside changing consumer behaviour. Check out these 7 SEM strategies for unprecedented times
We're here to support you and your team, and we’re committed to helping you every step of the way. Please keep in touch. Reach out to us on LinkedIn
with questions, as we’d love to hear the strategies you are taking to adapt to the new reality of today.