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Akshaya Pragadeeshram

Program Manager, Microsoft, Microsoft Advertising

BLOG POSTS BY Akshaya Pragadeeshram

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Improve ad effectiveness with ad customizers

Reaching customers with the right message at the right time is essential in helping you maximise your advertising dollars. Ad customizers help you reduce setup time and improve ad quality by creating hundreds of ad variations with just one ad copy.

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Drive customers to immediate action with Action Extensions

We're excited about the global release of a new extension, exclusively on Bing Ads – Action Extensions. This extension allows you to highlight a clear call-to-action on your text ads, to entice customers to immediately click and drive them to your website.

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Help save time with Search and Budget Opportunities within Bing Ads app

Help save time and manage your campaigns more efficiently with new search functionality. Take advantage of opportunities while on the go to help keep your ads from not showing as often as they can due to campaign budget limitations.

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Improve your ad extension management with account level association for extensions

Learn how the new account level association for extensions can help save you time, help provide consistency across advertising platforms, and help improve CTR of your ads.

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Content network sunset: Cleaning up data to ensure you have the most relevant entities

As previously announced, we stopped serving ads in the content network on June 30th, 2017. While the content network was deprecated, you still have content ad groups with content bid settings and content keywords in your accounts. Consequently, to ensure that your accounts contain only the most relevant entities that contribute to your advertising efforts and deliver a return on your investment, we are planning to cleanup data related to the content network that is no longer relevant on November 30th, 2017.

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