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Download the Marketing with Purpose playbook to get actionable tactics to start your inclusive advertising journey today

Search is more important than ever for retailers to connect with consumers. As eCommerce grows, retailers have an opportunity to better understand consumers through their search behavior, driving both performance and insights for business recovery. Get the most out of your budget and return on ad spend this retail holiday season through industry insights, consumer trends, and actionable product information.

Holiday 2020 Insights Guide

COVID-19 has changed consumer search behavior and shaken up the economy. Let Microsoft Advertising help you plan your campaign strategy and plot a course to holiday sales success. Let’s make the 2020 holiday season your best yet, together.

 Get the holiday guide

Telco device insights: July comparison analysis

Expectations and YoY comparisons. How does 2020 compare to “normal” times, or what was expected pre-COVID-19?
 Download the insight now

Retail Unwrapped Webcast – Learn solutions for planning in a dynamic retail holiday season

In this virtual session, you’ll discover a balance of retail analysis and insights along with practical and applicable product features to help navigate the current challenges facing the retail industry. Following the welcome keynote, a variety of experts will share retail holiday insights to navigate this dynamic season, as well as share practical solutions, tips and key takeaways to help clients do more with less. 

 Join the webcast

We’re ready to help you prepare for the holidays

Get started today with a New Advertiser Consultation and receive an ad credit for $100 when you spend $25.
 Schedule a free consultation

Holiday insights: Hardware & Software

How might shifts in the market and consumer behavior impact Holiday 2020? What trends have we seen in previous holiday seasons, and how might things change? How will Hardware trends impact Software, and vice versa? Download this presentation for insights that shape opportunities for this Holiday 2020 season.
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Human-Centered Approach to Business

Because of COVID-19, brands across industries and markets are reevaluating their business models and rethinking how best to connect with consumers globally. Many have already started to shift to human-centered approaches, placing brand values at the core of how they do business.
 Watch the webinar

Meet the 2020 retail shopper thru paid search

At Microsoft Advertising we have been analyzing consumer behavior during COVID. In this guide we share how consumers are using search to research more than ever, and how retail can benefit from search through paid search ads.
 Download the presentation

We’re ready to help you prepare for the holidays

Get started today with a New Advertiser Consultation and receive an ad credit for $100 when you spend $25.
 Schedule a free consultation

Bose turns up the volume on holiday sales with paid search

Bose needed to keep their products and brand top of mind in what had recently become a competitive noise-cancelling headphone market. This meant getting in front of holiday shoppers who hadn’t yet made purchase decisions.
 Read the story

Leading fashion retailer achieves holiday success

Product Audiences and The Microsoft Audience Network drive conversions.
 Read the full story

Building business value through trust, love and loyalty

At Microsoft Advertising, we set out to discover what trust means to consumers, especially the role it plays in driving purchase consideration. Eighty-five percent of consumers told us that they won’t purchase from a brand they don’t trust. How can brands learn from the psychology of friendship to acquire and retain consumers?

 View the blog post

2020 Holiday Guide Key Tips & Dates

As you’re planning your 2020 holiday campaign, Microsoft Advertising wants to share consumer behavior and shopping trends to help you capture the top shopping and click days in your campaign.
 Get the guide

We’re ready to help you prepare for the holidays

Get started today with a New Advertiser Consultation and receive an ad credit for $100 when you spend $25.
 Schedule a free consultation

The Art & Science of Shopping Campaigns

Want to drive more customers to your products with engaging retail experiences? Learn how Shopping Campaigns showcase products in impactful ways that can include multiple product images, price changes and product promotions.
 Join the webcast

Retail shopping campaigns analysis

Shopping is seeing more clicks for less money meaning better efficiency, and shopping clicks have trended up in most categories while CPCs have fallen.
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Shopping campaigns for retail holiday

Drive more customers to your products with engaging retail experiences through shopping campaigns. Product Ads showcase products in impactful ways that can include custom images, pricing or your company name – putting searchers closer to making a purchasing decision even before they click. Why use Product Ads?

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Become a retail shopping expert

The holiday season is coming up! Get the most out of your budget and return on ad spend this season by becoming a retail shopping expert. Complete the Microsoft Shopping Campaigns Learning Path to learn how to build your campaigns on the Microsoft Advertising Network.

 Start your Learning Path

Shopping Holiday Edition | Part 1

Join us for an hour of all things Shopping in the first session of this two-part special. We will focus on key 2020 Holiday Season trends, and how to best optimize the feed for volume and ROAS.

 Join us