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New lockdowns and changed consumer behaviors have made it hard to predict what the upcoming period will look like exactly. International shopping behavioralist Ken Hughes shares his thoughts and insights in this interview.
The Microsoft Advertising team has produced a series of 5-minute videos that showcase valuable tips and tricks to help you and your clients connect with current and last minute shoppers.
On Episode 2 we key in on the theme of Retail. Retail has been an interesting area in 2020, as it was undergoing transformation the past several years and then COVID-19 sped up a lot of that change, where we use acronyms like BOPIS (Buy Online Pick-Up Instore) to describe emerging customer behavior patterns. We have retail insights that show how eCommerce sales are growing significantly.
Microsoft Advertising Insights provides an updated look at the Retail vertical during the Holidays, with an emphasis on digital ad campaign optimization and curbside pickup. We dive into industry trends and the consumer decision journey associated with curbside pickup since the onset of COVID-19.
How might shifts in the market and consumer behavior impact Holiday 2020? What trends have we seen in previous holiday seasons, and how might things change? How will Hardware trends impact Software, and vice versa? Download this presentation for insights that shape opportunities for this Holiday 2020 season.
At Microsoft Advertising we have been analyzing consumer behavior during COVID. In this guide we share how consumers are using search to research more than ever, and how retail can benefit from search through paid search ads.
Bose needed to keep their products and brand top of mind in what had recently become a competitive noise-cancelling headphone market. This meant getting in front of holiday shoppers who hadn’t yet made purchase decisions.
Product Audiences and The Microsoft Audience Network drive conversions.
Consumers are relying on search now more than ever, which makes search the perfect vehicle for agencies to get their clients in front of e-commerce customers. At Microsoft, we’re here to inspire agencies and equip you with data, tips, and resources to help you plan successful holiday shopping campaigns for your clients.
As you’re planning your 2020 holiday campaign, Microsoft Advertising wants to share consumer behavior and shopping trends to help you capture the top shopping and click days in your campaign.
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Want to drive more customers to your products with engaging retail experiences? Learn how Shopping Campaigns showcase products in impactful ways that can include multiple product images, price changes and product promotions.
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Shopping is seeing more clicks for less money meaning better efficiency, and shopping clicks have trended up in most categories while CPCs have fallen.
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Drive more customers to your products with engaging retail experiences through shopping campaigns. Product Ads showcase products in impactful ways that can include custom images, pricing or your company name – putting searchers closer to making a purchasing decision even before they click. Why use Product Ads?
The holiday season is coming up! Get the most out of your budget and return on ad spend this season by becoming a retail shopping expert. Complete the Microsoft Shopping Campaigns Learning Path to learn how to build your campaigns on the Microsoft Advertising Network.
Join us for an hour of all things Shopping in the first session of this two-part special. We will focus on key 2020 Holiday Season trends, and how to best optimize the feed for volume and ROAS.