October 26, 2022
With the holiday season coming soon, we’re here to share the top five tips and tricks to better reach consumers shopping for beauty products this year.
September 28, 2022
Halloween’s just around the corner, and people are already hitting the stores. Microsoft Advertising Insights studied past search trends to help you plan your advertising budget. Here are our top 3 tips to set your campaigns up for success this year!
August 24, 2022
The COVID-19 epidemic has resulted in a persistent trend of economic uncertainty. You can increase your share of voice (SOV) and reach customers as rivals cut back. All verticals shared the same overarching theme: Consumers want to save.
July 06, 2021
Read the Microsoft Advertising monthly product roundup for July, including announcements about recent expansions into new verticals for Dynamic Remarketing.
May 25, 2021
Smart keyword research is critical to increase search traffic to your business. The two main keyword types are brand and non-brand. Both are important, but today we dive into the importance of non-brand keywords and how they can help you grow your reach.