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POSTS TAGGED WITH "keywords"

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Three youngsters outdoors, taking a picture of themselves with a mobile

Spooky season is upon us—spot top insights for Halloween

Halloween’s just around the corner, and people are already hitting the stores. Microsoft Advertising Insights studied past search trends to help you plan your advertising budget. Here are our top 3 tips to set your campaigns up for success this year!

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Vertical tips for advertising in uncertain times

The COVID-19 epidemic has resulted in a persistent trend of economic uncertainty. You can increase your share of voice (SOV) and reach customers as rivals cut back. All verticals shared the same overarching theme: Consumers want to save.

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The value of non-brand queries across key verticals

Smart keyword research is critical to increase search traffic to your business. The two main keyword types are brand and non-brand. Both are important, but today we dive into the importance of non-brand keywords and how they can help you grow your reach.

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