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Microsoft Advertising Blog

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How propensity to purchase can accelerate advertising results

As work and life blend, there’s a new way to think about audience targeting. Explore our insights and get up to speed on the recent shifts in consumer behaviour and privacy, which are creating permanent changes in how people engage with brands.

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An aerial view of fishing boats on the Cape Coast of Ghana moored on sandy shore while the aqua colored tide breaks near them.

The changing landscape of global travel

Alvaro Rojas, professional globetrotter and founder of Wanderreds, details his predictions for vaccinated traveller trends and gives insight into how travel advertisers can reach people looking for their next adventure.

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2021 festive season: 6 moments that will mean more

This year, the holiday season will mean more togetherness, more commerce, and more revelry. Here are our predictions for the six moments that will mean more for consumers and how advertisers can help celebrants make it mean more this year.

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New chapters: Exploring life’s transitional moments

2020 was a transitional year for many people, and 2021 has brought corresponding new life moments. Planning a move, buying a car, refinancing — consumers are making changes. We’re here to help your business best reach them as they start their journeys.

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The Download, Episode 8: Retail is back

In this episode of The Download, we’ll share insights on the return of Retail. We’ll look at retail trends in the post-pandemic world, have a conversation with author Jonah Berger, and check in with the Inclusive Marketing Lab.

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