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Microsoft Advertising Blog

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In front of a display wall for sink faucets, a man checks inventory on a Microsoft Surface tablet PC.

Revisiting our 2021 consumer retail trends predictions

Microsoft Advertising joined with our research partners at Suzy and made five predictions for the year. Of our predictions, all but one turned out as expected. Here are details about what actually happened.

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2021 success stories with Microsoft Advertising

Companies are investing in digital marketing strategies to reach new customers. Meet some innovative companies growing their businesses with Microsoft Advertising.

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An open field with a wind turbine.

Consumers are ready to switch brands for sustainable alternatives

A new global study from Microsoft Advertising and dentsu international, “The Rise of Sustainable Media,” examines consumer awareness and behaviors linked to sustainable consumption and media usage. 

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An African-American woman sits at her desk in an office in front of her laptop PC and mobile phone.

New Marketing with Purpose Business Attributes showcase brand values

Marketing with Purpose is a critically important component in authentically demonstrating diversity and inclusion for your business. We’ve added four more business attributes to our growing list and extended their availability to European markets.

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A person works on their phone in their living room with a colorful parrot statue in the background.

Maintaining advertising performance as mobile attribution erodes

Mobile platform makers are giving consumers the ability to opt out of ad tracking, impacting some audience targeting and campaign measurement. This can help publishers and advertisers build trust and long-term credibility.

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