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Microsoft Advertising Agency Center

We empower agencies to deliver measurable results. Access onboarding tools, expert resources, and ongoing support—everything you need to succeed on Microsoft Advertising.

 

Join today and get a $500 Microsoft Advertising coupon.

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Agency case studies

Learn how agency partners are leveraging Microsoft Advertising to drive measurable business impact. Explore case studies that highlight proven strategies, innovation, and growth.

 

Maven Collective Marketing

Maven Collective Marketing elevated Microsoft Advertising into a primary growth engine for Microsoft Partners. By embedding it into full‑funnel strategies, clients achieved higher‑intent leads, stronger conversion performance, and scalable pipeline growth across the portfolio.

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FullSphere Scales Microsoft Advertising Adoption

FullSphere integrated Microsoft Advertising across its client portfolio to diversify media mix, reduce costs, and drive incremental growth. The phased rollout delivered lower CPCs, broad adoption, and over 2,150 incremental conversions without increasing total spend.

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Resources for new and existing agencies

Resources for new agencies and agencies already in the Microsoft Advertising ecosystem to help make your day-to-day activities easier.

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Account management

Manage all your clients accounts in one easy place.

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Monthly product updates

Catch up on Microsoft Advertising recent product updates.

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Incentives and optimizations

Coupons are available for new customer accounts and other rotating incentives for feature adoption that you can unlock by talking to our experts.

Free consultation
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Onboarding

Setting up your agency is as easy as 4 simple steps. Sign up, create or import assets, set up payment, review and optimize your campaign, and off you go.

Contact an expert
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Coupons

Get $500 in search advertising when you spend $250 in Microsoft Advertising for new customer accounts.

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Holiday advertising

Get the latest resources from Microsoft Advertising to help with your holiday campaigns.

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Search ads

Reach new customers with your message at the right time while they search for information related to your products or services with Search ads.

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Copilot in the Microsoft Advertising Platform

Copilot is your AI companion for creating high-quality marketing easily and efficiently, guiding you through campaign creation and answering questions along the way.

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Partner Program

Unlock the full potential of your business with the Microsoft Advertising Partner Program. Get access to exclusive partner events, growth opportunities, and connect with a community of your peers.

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Learning lab

Learning Lab is your one-stop shop for all your Microsoft Advertising training needs. We offer seven Learning Paths with a range of topics spanning the digital advertising and Microsoft Advertising ecosystem.

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Unlock your brand’s potential with Microsoft Advertising Agency Center

Whether you are an agency new to Microsoft Advertising or currently working with us, Agency Center is the place for you. Find resources to get started, onboard new clients, stay up to date, and run successful campaigns that will help your clients get great results from working with us. We are in the business of empowering yours.

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Frequently asked questions

If you’re an existing customer looking for assistance, click here.

Only Super Admins can manage users in a Microsoft Advertising account. Get more information.

In Microsoft Advertising, most advertisers will only have one manager account containing one or two accounts under it that serve ads. But, larger companies and ad agencies can own several manager accounts, each with multiple ad-serving accounts. That’s where account links come into play. An account link is a powerful thing. When you link to another Microsoft Advertising account, you gain access and control over that account. Get more information.

As part of the editorial review process, the components of your ad are reviewed to ensure that they meet Microsoft Advertising policies. Get more information.

If you already are using Google Ads to advertise on Google, you can import these campaigns into Microsoft Advertising so that you can run the same ads on Bing. This is an easy way to expand your online advertising reach. Discover more.