The value of verticalization

Both consumers and advertisers have very different needs. For advertisers, reaching the right audience is often specific to their products and services.

Join Principal Program Manager Cristiano Ventura as he walks through vertical-specific products that are exclusive to Microsoft Advertising:

• For Travel, we offer Hotel Price Ads, Tours and Activities Ads, Cruise Ads, and more.
• For Financial Services, learn about Credit Cards Ads, Health Insurance Ads, and Mortgage Lender Ads.

Explore how these provide specific details that are relevant to your potential customers.

Also, you'll get a glimpse of our product roadmap—there are many exciting things in the works!

Be sure to check out product blog posts by Cristiano Ventura on the Microsoft Advertising Blog.