Skip to main content
Advertising

Experience new growth possibilities with Microsoft Advertising today >

Blog post

New online search training courses available on Learning Lab

November 15, 2021
A woman in an office works on a laptop computer while sitting at a desk.

New online search training courses available on Learning Lab

Learning Lab, Microsoft Advertising’s hub for all things learning, has been updated with new resources to help you grow your Microsoft Advertising knowledge and optimize your campaign success.

The new resources include 13 foundation-level search product and feature courses on topics including UET and conversion tracking, Microsoft Advertising Editor, Google Import, bidding and budgets, and more. The online, on-demand courses are created using a learner-led format that puts you in charge. Rather than listening to a recorded voiceover and continually hitting the “next” button, you can scroll through the course content at your own pace, engage with interactive content, and check out useful how-to links.

We’ve also added three new learning paths and certification exams to help you organize and focus your learning and prove your expertise across Microsoft Advertising solutions. Interested in learning more about certifications? Check out the Search Advertising learning path. If you’re interested in learning more about display advertising, use the Native & Display learning path. Try the Shopping learning path to learn about setting up your merchant store, shopping, and smart shopping campaigns.

We’ve also retired a significant number of old Learning Lab courses. This means it’s easier than ever to find the courses you’re looking for.

Snapshot of the Search Advertising Learning Path page.

Authors

  • Ashley Silver

    LEARNING & DEVELOPMENT SPECIALIST, MICROSOFT ADVERTISING

    Ashley Silver
  • Nick Marshallsay

    LEARNING & DEVELOPMENT SPECIALIST, MICROSOFT ADVERTISING

    Nick Marshallsay

Recommended for you

Webcast

Engage new customers with Smart Campaigns

Learn how to get started with digital advertising—grow your online presence with our newly revamped Smart Campaigns experience with a Multi-platform feature.

September 01, 2022

Webcast

Discover the Automotive Ads setup experience

Watch this video to learn how to set up Microsoft Advertising’s Automotive Ads and get the most out of these feed-based product ads.

March 01, 2022

Webcast

Automotive Ads overview

Watch this video to learn how Microsoft Advertising’s Automotive Ads can drive more volume, provide richer user experiences, and save you time.

February 28, 2022