Optimizing content for inclusion in the era of AI

AI-powered search is transforming how users discover and engage with content, and marketers must evolve to keep pace. In this exclusive webinar, we’ll explore the critical role of large language models (LLMs) in shaping AI-generated answers, and how your content strategy can adapt to meet these new demands.

We’re thrilled to be joined by Krishna Madhavan, Principal Product Manager, Microsoft Bing (Microsoft AI), who will share expert insights from the forefront of AI search innovation. Krishna will unpack how LLMs influence search behavior, and what that means for discoverability, optimization, and content freshness.

Whether you're a content strategist, SEO specialist, or digital marketer, this session will equip you with actionable best practices to ensure your content remains discoverable, relevant, and impactful.

Join us for the live broadcast or view the recording on-demand, either way, register today!