Why players deserve a spot on your brand’s nice list this holiday

Why this guide?

Holiday shopping behavior has evolved and today’s players are at the forefront. While brands brace for another competitive season, a valuable and often underutilized audience is already making moves. The gaming audience aren’t just playing more during the holidays, they’re shopping more, spending more, and doing it all with intentionality.

Our latest infographic highlights why gaming audiences deserve a central role in your holiday strategy.

What you’ll learn:

• How gaming audiences plan, shop, and spend during the holiday season
• When gaming audiences start their holiday shopping
• Insights into how players influence decisions across multiple product categories
• Ways to incorporate gaming audiences into your seasonal media strategy