Announcing the 2026 Microsoft Advertising Partner Awards Finalists: EMEA and LATAM

Each year, the Microsoft Advertising Partner Awards recognize the remarkable achievements, innovation, and client impact delivered by our partner ecosystem. Today, we are proud to unveil the finalists for the 2026 Microsoft Advertising Partner Awards and celebrate the organizations raising the bar for excellence around the world.

These finalists were selected from submissions across the EMEA and LATAM, recognizing work completed between July 2025 and July 2026. Their entries showcase how partners are advancing the industry through AI-powered innovation, data-driven marketing, omnichannel excellence, gaming solutions, and strong collaboration, reflecting the breadth of creativity and innovation across the Microsoft Advertising ecosystem.

In addition, the Agency, Independent Agency, and Channel, Partner of the Year, honors the best in class and will be awarded based on performance across submissions and are not open to direct nomination. The award winners will be recognized at the in-person events along with Rising Partner of the Year. 

Let’s celebrate in style

The Microsoft Advertising Partner Awards culminate in a series of regional celebrations that bring together partners, customers, and Microsoft leaders to recognize outstanding achievements, share success stories, and celebrate the innovation shaping the future of advertising. This year, we'll gather with our partner community in London on November 12 to honor this year's winners and the exceptional work driving business impact around the world.

These celebrations are designed to be more than award ceremonies. They are an opportunity to connect with peers, reflect on the successes of the past year, and spotlight the partners who continue to raise the bar through creativity, innovation, collaboration, and performance. We look forward to celebrating with our finalists, winners, and the broader Microsoft Advertising partner community in the months ahead.

Finalists Announcement

AI Innovation Awards

Recognizes a partner and their client that have used Microsoft-powered AI, including generative AI, intelligent agents, Copilot, and the Microsoft Advertising platform, to drive innovation across creative development, customer experience, and campaign performance.

Finalists were selected in two categories: Creative AI Innovation, recognizing breakthrough uses of AI to elevate creative development and customer experiences, and Performance AI Innovation, recognizing AI-driven excellence in campaign effectiveness and measurable business results.

• Adwise - Your Digital Brain + Topgeschenken.nl – Performance AI Innovation - Netherlands
• Assembly Global – Performance AI Innovation - United Kingdom
• ClickTech + Ascendancy – Creative AI Innovation - United Kingdom
• ClickTech + Ascendancy – Performance AI Innovation - United Kingdom
• Dentsu + Parkdean Resorts – Performance AI Innovation - United Kingdom
• Full Stack Experts + Omnicliq & Vita4you – Performance AI Innovation - Poland
• Mediaplus Group + E.ON – Performance AI Innovation - Germany
• Publicis Media + Barmer – Performance AI Innovation - Germany
• SOWESPOKE AG – Creative AI Innovation - Germany
• Smarketer GmbH + Sportstech – Creative AI Innovation – Germany
• Smarketer GmbH + Sportstech – Performance AI Innovation - Germany
• SYZYGY Performance Marketing GmbH – Performance AI Innovation - Germany
• Webrepublic AG + CHRIST Uhren & Schmuck – Performance AI Innovation - Switzerland

Data Innovation Excellence Award

Awarded to a partner that delivers creative, scalable solutions using data and signals to drive successful campaign outcomes. Winning partners will demonstrate how they leverage advanced data integration—including coding to the Microsoft Advertising stack of APIs and use of Clean Rooms—to connect campaign execution with real‑time enterprise data, enabling more intelligent automation, decision‑making, and performance optimization.

• Adnami - Denmark
• Adwise - Your Digital Brain - Netherlands
• Arcane (Cosmo5 Group) - France
• Diginius - United Kingdom
• Full Stack Experts - Poland
• OMD - United Kingdom
• PIA Media - Germany
• Smarketer GmbH - Germany
• Smarter Ecommerce - Austria
• solute GmbH - Germany

Emerging Markets Growth Award

Awarded to an Agency or Channel Partner and their client based in an emerging market, that has demonstrated outstanding partnership with Microsoft Advertising over the past year. Excellence in partnership is evaluated through the lens of engagement, collaboration and revenue growth using Microsoft Advertising solutions.

• Croud + IWG - United Kingdom
• Full Stack Experts - Poland
• iProspect + Yelloh! Village - Belgium
• ISM Agency AB - United Arab Emirates
• Salestube + Pevno - Poland
• Sembot - Poland
• Webrepublic AG - Switzerland

Gaming Excellence Award

Recognizes a partner and their client that deepened brand engagement through gaming by harnessing Microsoft solutions—including Xbox, King, and Microsoft Casual Games—to connect with audiences across immersive mobile, console, and PC experiences. This is a global category where the winner will be announced in their respective regions.

• Beauty Co-Lab (Omnicom) + CeraVe – United States of America
• MiltonONE (Publicis Groupe) + Hershey’s – United States of America
• VML Live (WPP Media) + Nestlé KitKat - United Kingdom
• Wavemaker (WPP Media) + DoorDash – United States of America

Omnichannel Performance Partner of the Year

Recognizes a partner and their client that has delivered measurable business outcomes through integrated campaigns spanning Search, Audience, Video, and Gaming. Winning partners must demonstrate how execution and AI-driven optimization across multiple Microsoft Advertising solutions drives performance across the consumer journey from discovery to decision.

• Arcane (Cosmo5 Group) + Leroy Merlin - France
• Cadastra + Estácio - Brazil
• ClickTech + Vibrant Doors - United Kingdom
• HAVAS Market Germany + Hapag-Lloyd - Germany
• hurra.com™ + Robinson - Germany
• ISM Agency AB + Lincoln Middle East - United Arab Emirates
• PIA Media + American Express - Germany
• Salestube + UNIQA - Poland
• Sempai - Poland
• solute GmbH - Germany

Search Performance Partner of the Year

Recognizes a partner and their client that has demonstrated exceptional ability to create, capture, and convert intent and consumer demand through AI-driven optimization and innovative use of Microsoft Advertising Search solutions. Winning partners will showcase strategies that enable brands to show up in critical intent moments across the consumer decision journey, delivering measurable performance and ROI, including examples of how AI is used to identify and unlock new intent categories.

• Adcore + Ramp - Israel
• Assembly Global + Lenovo - United Kingdom
• Diginius - United Kingdom
• Full Stack Experts + Ceneo - Poland
• hurra.com™ + TUI MAGIC LIFE - Germany
• PIA Media + Müller Handels GmbH & Co. KG - Germany
• PIA Media + Würth Schweiz - Germany
• Push + Private Health Quoter - United Kingdom
• solute GmbH - Germany
• Wavemaker (WPP Media) + Heathrow Parking - United Kingdom

Trailblazer of the Year

Recognizes an individual who leads the way in championing Microsoft Advertising by creatively evangelizing its value, inspiring internal teams, and shaping industry perception through thought leadership and influence while driving AI adoption and acting as a Copilot champion to unlock new levels of performance and innovation.

• Axel Schönau - PIA Media - Germany
• Chester Yang - Diginius - United Kingdom
• Dan Roberts – Stagwell - United Kingdom
• Jason Ospina - Add People - United Kingdom
• Kosovare Morina - Webrepublic AG - Switzerland
• Markus Seib - solute GmbH - Germany
• Mikaela Eigelsreiter - ISM Agency AB - Sweden
• Nadya Jakupova - WPP Media - United Kingdom
• Niki Grant – ClickTech - United Kingdom
• Sascha Dolling - Mediaplus Group - Germany

Finalist Badge Request

If you’re a finalist and would like a badge graphic to announce your status, please reach out to your Microsoft Advertising representative or email msapartnerawards@microsoft.com.

Thank you to our partner community

To every partner who submitted a nomination, thank you. The quality of submissions this year was extraordinary and highlighted the tremendous impact our partners continue to have on customers worldwide.

Congratulations to all our finalists. We look forward to celebrating your achievements and announcing this year's winners in the months ahead. For more on our finalists from other regions, please visit our APAC and North America regional blogs.

Stay tuned for more updates as we continue recognizing the innovators, leaders, and trailblazers shaping the future of advertising with Microsoft.