Blog post
2024 Partner Awards: Americas finalists announced
The wait is over! The finalists for the 9th annual Microsoft Advertising Partner Awards are in!
Year after year, we’re in awe of the extraordinary work coming from our agency, channel, supply, and technology partners. And this year, we’re very excited to announce that we’re back in-person with a special awards ceremony to celebrate the incredible achievements of our Elite and Select partners in New York.
This year’s nominations were nothing short of exceptional and in a highly competitive field, each demonstrates the incredible work being done across the board. Our partners have gone above and beyond, not only achieving impressive results for themselves but driving success for their clients.
So, mark your calendars, formal invitations and registration details will arrive soon. The awards ceremony will take place on November 14, 2024, at Cipriani 25 Broadway in New York.
And now, we’re proud to recognize the exceptional work of our finalists. Categories and finalists appear in alphabetical order. If you’re a finalist and would like a badge graphic to announce your winner status, reach out to your Microsoft Advertising representative or email msapartnerawards@microsoft.com.
Company and Team Awards
Client Partnership of the Year
Awarded to a partner and their client (direct advertiser) who have exemplified the power of collaboration and working toward a shared goal with Microsoft Advertising. The client, partner and Microsoft Advertising will have come together to drive innovation, revenue growth and feature adoption across Microsoft Advertising solutions.
- Adlucent | Global Industrial
- C-4 Analytics
- EssenceMediacom | Dell
- Logical Position | Cushion Lab
- Mindshare | Unilever
- Tinuiti | TruGreen
Excellence in Growth Award
Awarded to a Select tier partner that has demonstrated sustained growth this past year with Microsoft Advertising in terms of revenue, feature adoption, and bringing on and retaining clients new to Microsoft Advertising and is showing a strong and consistent future trajectory in these areas.
- Hibu
- Socius Marketing
Generative AI Innovation Award
Awarded to a partner who has successfully leveraged Microsoft's AI solutions to optimize their digital marketing campaigns and drive business outcomes. A successful entry should demonstrate how they have used Copilot to deliver impact for their business and customers; whether it be a solution to a complex business problem, or a simple innovation that increased customer satisfaction.
- Dentsu
- OMD
- Publicis Media
- Scorpion
Independent Partner of the Year
Awarded to one Elite and one Select Independent Partner that demonstrates effective engagement and excellence in partnership with Microsoft across Microsoft Advertising solutions to deliver success to their clients. This award recognizes a partner that demonstrates a unified approach and advocates usage of Microsoft Advertising products and features, innovation, competitive differentiation, and customer value.
- Adobe Advertising
- C-4 Analytics
- Logical Position
- Ovative Group
- Rise, a Quad Agency
- Skai
Omnichannel Excellence Award
Awarded to a partner that exhibits excellence across multiple Microsoft Advertising solutions, such as Search, Audience ads (CTV, video, display, native), Retail Media, Monetize, Invest. Excellence can be demonstrated through strategy, optimization, and performance. A successful entry must demonstrate capabilities with two or more (more is better) of Microsoft Advertising’s solutions. We will specifically be looking at growth as well as collaboration with Microsoft Advertising account teams to drive a successful strategy.
- Assembly
- Hibu
- GroupM
- Skai
Performance Partner of the Year
This award recognizes a team that demonstrates excellence in driving performance and business growth through optimization strategies, including increased feature adoption for campaigns across Microsoft Advertising solutions, driving incremental revenue by promoting the value of Microsoft Advertising to our mutual customers through marketing and co-selling and improving traffic quality and advertiser value.
- Crealytics
- DEPT
- GroupM
- Optmyzr
- Rise, a Quad Agency
Social Impact Award
This important award sub-category features partners’ inspiring solutions and celebrates changemakers who drive purpose and action.
Marketing with Purpose Award
The Marketing with Purpose Award celebrates a partner that embodies the values of diversity, inclusion and sustainability, while using their platform to bring others along on the journey. This award recognizes a partner who demonstrates the strongest commitment to marketing with purpose, building trust with their clients and telling value-based stories in their campaigns. A successful entry takes into consideration its three core pillars of responsibility, values and inclusion. They exemplify authenticity in their work with purpose driven campaigns and operations.
- Logical Position
- Monks Brazil
- Publicis Groupe
Partner Awards
Agency Partner of the Year
Awarded to the agency partner that has demonstrated excellence in partnership with Microsoft Advertising across the board.
- Dentsu
- GroupM
- Horizon Media
- Omnicom Media Group
- Monks Brazil
Channel Partner of the Year
Awarded to the channel partner that has demonstrated excellence in partnership with Microsoft Advertising across the board.
- C-4 Analytics
- Hibu
- Logical Position
- SmartSites
- Team Velocity
Supply Partner of the Year
Awarded to the supply partner that has demonstrated excellence in partnership with Microsoft Advertising across the board.
- The Supply Partner of the Year will be announced live in-person at the awards ceremony in New York on November 14.
Again, a huge congratulations to all our Americas finalists! We can’t wait to celebrate your success together in New York.
For more on our finalists from other regions, please visit our APAC and EMEA regional blogs.
