New possibilities with Microsoft Advertising at DMEXCO 2023

DMEXCO is the annual event where the advertising industry and creative minds from Europe and beyond come together for two days of inspiration, education, and networking, all under the banner of this year’s theme—‘Empowering digital creativity.’

We’re thrilled to announce that Microsoft Advertising will be back at DMEXCO this year at a pivotal moment in the industry. AI is the game-changing technology of our era, and we invite you to join us at the Microsoft Lounge to discover more and listen to our amazing lineup of speakers throughout the conference.

Innovate a new world of advertising possibilities to empower growth for all

If you think we’re just a search shop, think again. We’ve been on a journey at Microsoft Advertising to transform our business. Over the past few years, our strategic acquisitions and exclusive partnerships have set the stage for a fundamental shift in how we empower our clients and the industry.

Recently, we've had some significant developments in our story at Microsoft Advertising. By welcoming PromoteIQ, a retail media solution, in 2019 and Xandr—formerly Appnexus—in 2022 to Microsoft Advertising, we accelerated our solutions for the global digital advertising marketplace.

These were followed by partnerships with entertainment giants Netflix and Roku, adding to previous alliances with brands like Yahoo. Microsoft Advertising is ready to empower you with innovative solutions and insights for your advertising goals.

Visit us at our Microsoft Advertising Lounge

Come visit us at our Lounge in Hall 7/A19 and discover exciting new advertising possibilities. Whether you’re focused on search or display advertising, native or programmatic campaigns, if you have retail media or CTV goals, or you’re looking to unlock monetization opportunities—we’re here to help everyone achieve growth.

Earlier this year, we unveiled our vision for the future of the web with generative artificial intelligence (AI) and the new Bing. This pivotal moment sparked a conversation that promises remarkable advancements in the industry.

Learn more about Bing Chat—the generative AI-supported co-pilot of your web search—, explore your creativity with the Bing Image Creator, and enjoy our digital AI Gallery of Bing created images.

Our commitment to innovation drives us to continually evolve our technology. Integrating generative AI directly into our advertising platforms and enhancing consumer enjoyment are just some of our areas of focus.

Across our platforms, we see tremendous opportunity to rethink traditional ad experiences to support a broad set of advertising objectives, to automate the creation of campaign assets and experiences at a scale and scope previously not possible, and to deliver campaign management efficiencies that not only improve campaign return on investment (ROI) but also the return on time spent.

Our featured sessions at DMEXCO

Don’t miss hearing from our experts in several sessions across both days.

Saurabh Tiwary, Corporate Vice President and Technical Fellow at Microsoft, and Mascha Driessen, Regional VP Continental Europe at Microsoft Advertising, will take Center Stage on day one with ‘Transforming advertising in the era of Generative AI’ to discuss how AI is the defining technology of our time and will transform the way we think about advertising forever. Make sure to bookmark this keynote on September 20 at 11:00 to 11:20 AM.

It’s been almost a year since Netflix launched its ad-supported plan, unlocking an exciting new audience for brands.

Join Netflix and Microsoft for an intimate chat between Damien Bernet, VP of Ad Sales at Netflix, and Lynne Kjolso, VP Global Partnerships and Retail Media at Microsoft Advertising, as they dive into a partnership built on trust, storytelling and its impact on culture, the evolving TV landscape, and the role connection plays in creativity for consumers and brands. This session, ‘Storytelling, connection, and culture: The evolution of TV’ will be the opening of the CTV Summit, happening on the Media Stage, September 21 at 10:00 to 10:20 AM.

Whether you’re new to Microsoft Advertising or a seasoned pro, our Masterclass ‘The power of Microsoft Programmatic: Discover how Microsoft Advertising’s ecosystem is transforming the future of advertising’ is designed to help you learn how to leverage the power of Microsoft’s full stack of solutions to reach and engage your target audiences. Microsoft Advertising’s Daniel Godoy M., Global Programmatic Evangelist, Maximilian Nolte, Senior Partner Sales Manager, and Miriam Thome, Sales Director at CTV Media Sales, will deep dive into Microsoft solutions powered by data and AI. Register now and join us for the Microsoft Advertising Masterclass on September 20 at 3:00 to 3:30 PM (Masterclass track 7A). Seats are limited.

Retail media is the fastest growing ad-supported media channel, on track to reach 25% of total ad spending.¹ It has the potential to revolutionize the retail and online media sectors.

Join Daniel Grafe and Maxime Joppé in a conversation focused on how Microsoft is helping Breuninger develop and implement a successful retail media strategy in the premium & luxury fashion and lifestyle space, to be presented on the Media Stage on September 20 at 4:00 to 4:15 PM.

If you haven’t worked with Microsoft Advertising yet and don’t know who to contact, we have you covered. Come to our lounge and learn more about how we can help you and your clients achieve your advertising goals.

Interested in exploring your advertising possibilities with us? Talk to us at DMEXCO – request a meeting today and bookmark our sessions in your DMEXCO calendar so you don’t miss out.