Skip to main content

Experience new growth possibilities with Microsoft Advertising today >

Blog post

Microsoft Advertising and InMobi expand their collaboration

October 31, 2023

InMobi, a leading provider of marketing and monetization technologies, announced the expansion of its collaboration with Microsoft Advertising to Mainland China. Effective June 2023, marketers in China will now be able to access an integrated solution to enhance their campaigns by harnessing the search and native display features of Microsoft Advertising.

InMobi will assist Microsoft Advertising’s enterprise and strategic sales, account management, marketing, finance, collection, and billing for customers in Mainland China. This builds on an existing and successful collaboration between Microsoft and InMobi, which started in July 2018 and has since been extended to include Microsoft Advertising’s solutions across nearly 75 countries and regions, including India, Southeast Asia, the Middle East, Africa, and now Mainland China.

“We’re thrilled about the expanded collaboration between Microsoft Advertising and InMobi. This is set to provide regional marketers with the tools to create a seamless brand experience for consumers by integrating the strengths of both search and native display platforms,” shared Rohit Dosi, VP and GM for Microsoft Advertising at InMobi.

He continued, “With over a decade of successful operations in China's advertising market, InMobi is uniquely positioned to introduce the excellence of Microsoft Advertising to marketers in China.”

“This extended collaboration between Microsoft Advertising and InMobi in China will bring the best value across both organizations to marketers in the region, given China’s highly competitive advertising environment,” said Charlie Liang, GM of InMobi China, SVP of InMobi Group. “InMobi China is well positioned to bring the best experience to advertisers with a deep understanding of China’s search and display ad markets, a customer-oriented product and business operation team, and Microsoft Advertising’s cutting-edge solutions.”

Microsoft Corporate Vice President, Dr. Qi Zhang, said “Microsoft Advertising is happy to expand its ongoing relationship with InMobi to one of the biggest markets across the world. Microsoft is committed to offer China’s marketers integrated solutions that combine the best of search and display enhanced by the power of AI. Combined with InMobi’s expertise in the advertising ecosystem and client relationships, we’ll provide trusted solutions for advertisers in China.”

Unlock new growth opportunities with Microsoft Advertising and InMobi in Mainland China

If you have any questions and would like to reach out to the InMobi team directly, send an email to


  • Kramer Wang


    Kramer Wang

Recommended for you

Blog post

Microsoft Advertising partners with Baidu Global for new AI experiences in Baidu Global Keyboard

We’re thrilled to announce that Microsoft Advertising is launching a partnership with Baidu Global, the international AI business growth engine.

November 14, 2023

Person with sunglasses smiling in an outdoor setting.

Blog post

Powering Netflix's new ad-supported tier

In July, Netflix named Microsoft as the exclusive technology and sales partner to help power their first ad-supported tier. Today, we celebrate the announcement of Netflix's Basic with Ads lower-priced, ad-supported plan. Learn more.

October 13, 2022

Netflix and Microsoft logos

Blog post

Microsoft and Shopify partner to help merchants grow business

Now Shopify merchants in the United States and Canada can reach more customers using the updated Microsoft Channel app available in their Shopify store.

October 21, 2021