Making Microsoft Advertising safer with Advertiser Identity Verification

Advertiser Identity Verification (AIV) was announced in June 2022 in an effort to make Microsoft Advertising safer for our advertisers, publishers, and consumers. Since then, we have been hard at work to ensure all advertisers can complete this process while also expanding this program to all supported markets. We’re excited to announce that all ads served through Microsoft Advertising will come from verified advertisers starting August 1, 2023.

We want our customers to have choice and control through transparency, so in addition to making our network safer, one of the primary goals of AIV is to increase visibility to those who interact with our ads. To support this goal, all ads will display the name and location of the advertiser, the business, or the individual who is funding the ad, and information about why they’re seeing an ad (such as targeting parameters).

In addition, Microsoft Advertising is launching a new Ad Library where all users will be able to view ads shown on Bing which have any impressions in the European Union. Users can search for ads in the Ad Library via the advertiser’s name or words in the ad creative. The advertiser’s details will be displayed in the Ad Library.

To further drive platform safety, all new advertisers after July 1, 2023, will be required to be verified prior to serving ads. Established advertisers will continue to be opted in over the coming months and will be required to complete their verification prior to August 1, 2023, to avoid interruption to their ads.

Advertisers will be notified via email when it’s time to complete their verification. For some advertisers, we already have all the information needed to complete verification. We’ll update the verification status for those accounts automatically. Advertisers who don’t receive a verification-related email communication—and whose accounts are not automatically verified prior to July 15 —are recommended to contact support.

Learn more about the advertiser identity verification program.

Help us improve Microsoft Advertising

Your comments and feedback are integral to shape and improve our product. You can use the Microsoft Advertising Feedback portal, in-product feedback, Twitter, or Instagram, and as always, contact Support.

UPDATE: AUGUST 15, 2023
Check out our most recent update on AIV here: Updates to Advertiser Identity Verification