Celebrating our partner: Full Stack Experts

Joining the Microsoft Advertising Partner Program comes with many benefits, including recognition for your hard work and achievements. The Microsoft Advertising Partner Celebration is a bi-annual event that highlights the exceptional and innovative work of our partners. This event is open to all enrolled Partner tier members worldwide and presents them with three awards.

This half, we received some remarkable nominations from our global partner community. We are thrilled to announce the winners below!

We had the opportunity to speak with Zbigniew Nowicki (Partner, responsible for the growth and evangelization of Microsoft Advertising in Poland and the CEE region) at Full Stack Experts

About Full Stack Experts

We are Full Stack Experts, a dynamic team of over 25 dedicated employees specializing in digital marketing solutions. The company was founded in 2019 as a MarTech spin-off from Bluerank agency. We are one of the few digital companies combining Google Marketing Platform and Microsoft Advertising Channel Partner in the CEE region.

With a notable track record, we manage a substantial 14 million EUR in ad spend for our clients. Our expertise lies in supporting and educating clients across Central and Eastern Europe, including advertisers and agencies, who are partners of both GMP and Marketing Solutions Alliance (MSA). We excel in introducing and selling cutting-edge marketing technologies, helping our clients leverage these tools to achieve superior marketing performance and growth, and progress their marketing expertise to a higher level.

Success with Microsoft Advertising

Microsoft Advertising has been instrumental in our growth journey, enabling us to reach new customers through dedicated MSA projects, targeted campaigns and advanced analytics. This has significantly increased visibility and engagement, driving business expansion in CEE markets. Microsoft Advertising is a highly effective channel worth adding to your digital mix to increase reach to your target audience and boost the profitability of your activities. Microsoft Advertising, offers a comprehensive advertising environment that includes a search engine, an advertising network, and product ads. Diversification is the key. As a Channel Partner, we not only support our partners but also aim to offer proven solutions. Therefore, we undertake many projects ourselves, sharing the insights and recommendations more broadly. An example of this is our significant activity in the audience network, which has also been recognized by Microsoft. They featured a case study with our long-term partner, Rainbow Tours, in global success stories.

Tools of the trade

Campaigns Import

• One of the standout features of Microsoft Advertising is the ability to import campaigns from other platforms. This functionality significantly simplifies the management of multiple platforms and drastically reduces the time required to go from idea to campaign launch in Microsoft Advertising. The streamlined process ensures that you can quickly adapt your existing strategies to the Microsoft environment without starting from scratch.

Ads in Copilot

• Another unique feature that sets Microsoft Advertising apart is the ability to place ads in Copilot, functionality currently offered exclusively by Microsoft. Ads in the AI-based search experience provide an additional touchpoint with users, enhancing engagement opportunities. This innovative feature underscores Microsoft's commitment to integrating advanced AI technologies with advertising, providing advertisers with cutting-edge tools to reach their audience.

LinkedIn Profile Targeting

• LinkedIn Profile Targeting is a unique solution particularly useful in B2B industries, though it also performs exceptionally well in B2C contexts. Unlike other platforms, Microsoft Advertising offers precise targeting based on highly validated data from user profiles. This capability allows advertisers to target their campaigns more effectively in both the search network and the advertising network. By leveraging these rich data sets, businesses can enhance the efficiency and effectiveness of their advertising efforts, ensuring that their messages reach the most relevant audiences.

Overall, Microsoft Advertising offers a suite of advanced features that provide significant advantages over other advertising platforms. From seamless campaign imports and unique ad placements to highly targeted audience segmentation, these tools enable businesses to maximize their reach and impact. By incorporating Microsoft Advertising into your digital mix, you can leverage these benefits to drive better results and achieve your marketing goals more efficiently.

Making a difference

At Full Stack Experts, we are not just about business; we're about making a positive impact on our community and beyond. Always ready to help our partners, always ready to support our direct clients, always looking for innovative solutions within Microsoft Advertising stack. Whether it's troubleshooting an issue, brainstorming innovative solutions, or providing guidance on navigating MSA.

Innovative ideas

Our company is distinguished by its innovative spirit, which is deeply embedded in our company culture. Therefore, developing our own tools is an ongoing task that we truly enjoy. Currently, we have proprietary solutions in the following areas: First party data, product feed management, attribution modeling, custom solutions tailored for specific partners (also the ones with AI).

These innovations make our offerings even more comprehensive, allowing our partners to benefit from reliable and proven solutions that are multi-platform, covering Google, Meta, Microsoft, and other channels.

Gen AI

At Full Stack Experts, we work with various artificial intelligence technologies to deliver innovative and cutting-edge solutions/ tools to our clients. Some of the technologies we use: Microsoft Azure AI - GPT-4o, GPT-4 Vision, GPT-4 Turbo / Microsoft Fabric, Google Vertex AI - Gemini 1.5, Gemini 1.5 Description Genius, Microsoft Dall-e 3, Meta Llama 3. These technologies enable us to tailor our offerings to meet the specific needs and challenges faced by our clients, ensuring that we develop and deliver highly effective solutions.

Using one of these technologies, we have developed a conversational agent. This AI-driven chat is capable of answering questions, providing information, and managing requests from both customers and employees, thereby enhancing overall service efficiency and satisfaction. The fitting room and fashion styling tool that we have developed for our client is another example. This solution uses artificial intelligence to simulate realistic clothing effects, enabling users to visualize how garments will look and fit. Furthermore, we use AI to analyze and optimize the performance of different marketing channels. This involves measuring return on investment, attribution, and effectiveness of each channel.

Their biggest win

Our biggest success with Microsoft Advertising was launching SpringAdvantage, the first dedicated Microsoft Advertising conference in Central and Eastern Europe (CEE). We proudly hosted over 130 guests from leading agencies and brands. The event featured an impressive lineup of speakers, including Lucas Gordon, James Murray, and Nigel Leggatt from Microsoft, as well as industry experts like Bartlomiej Majas and Marta Kusowska from our team and other excellent speakers from our clients' side. The conference focused on elevating marketing strategies with Microsoft Advertising and AI, providing attendees with valuable knowledge, insightful case studies, networking opportunities, and hands-on workshops. The event was a resounding success, and we are excited to announce plans for its second edition in 2025.

Looking ahead

Looking ahead, we are thrilled about several exciting initiatives on the horizon. One of our major projects is the expansion of our network of Microsoft Advertising Partner Agencies across Central and Eastern Europe (CEE) and Europe. Drawing from our extensive experience with digital alliances such as CEEDA and DALL, which we founded in 2017, we believe this initiative will significantly enhance collaboration and drive growth throughout the region.

Our focus remains on educating and supporting our partners to ensure they can maximize their potential with Microsoft Advertising. To achieve this, we plan to host more exclusive webinars and workshops tailored to our community's needs.

Additionally, we are eagerly preparing for the next edition of SpringAdvantage. Building on the success of our inaugural conference, the upcoming event promises to offer even more in-depth sessions, expert speakers, and opportunities for networking and collaboration. It's a fantastic platform for our community to gain advanced knowledge and tools to elevate their marketing strategies with Microsoft Advertising and AI.

Through these initiatives, we are committed to fostering a vibrant, informed, and connected community of digital marketing professionals ready to embrace the future of advertising.

Exceptional relationships

We have had the pleasure of working with Daniel Trost, an exceptionally experienced partner manager. Daniel consistently demonstrates a keen understanding of the business landscape, valuing partner opinions while staying firmly focused on achieving business goals.

We'd also like to give a big shoutout to Lucas Gordon, MSAN Senior Specialist at Microsoft. Lucas has been a crucial support to us, bringing his wealth of knowledge and experience to the table.

Not an enrolled partner? Don't wait — enroll in the Microsoft Advertising Partner Program now!

Find more information at https://microsoftadvertising.com/msftadspartnercelebration or by reaching out to partnerwithmsftads@microsoft.com.