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The Future Is In Play: Gaming as Advertising’s Most Powerful Ecosystem
Explore why gaming is advertising’s most powerful ecosystem, and how cross-platform, player-first in-game advertising drives attention, trust, and results.
Evolving the Microsoft Advertising API Platform
We are announcing a transition to a moder REST API from the legacy SOAP API.
All in on AI: “Discovery to Influence in GEO” Part 1
Jean‑Yves Scauri breaks down GEO: how AI decides what to surface, why brand signals fragment, and what matters for visibility and credibility.
Debunking the myth: Is AI-powered search killing ad success?
AI isn’t replacing search - it’s reshaping it. Learn how Search First brands stay visible and influential across AI driven, zero click customer journeys.
The AI Performance dashboard: Your view into where your brand appears across the AI web
The new AI Performance dashboard gives advertisers key visibility and insights to understand how their content is cited in generative answers.
Play smarter on the world's biggest stage for football
Learn how Microsoft Advertising helps brands engage fans, stay visible across screens, and convert intent during this summer's biggest football tournament.
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