Performance Max releases and other updates for August

Welcome to the August edition of the Microsoft Advertising product roundup! After a break in July, we’re back recapping the latest updates. A lot has been shared recently, such as our June blog series on AI that covered how it’s revolutionizing productivity, to image prompting best practices, and other advanced scenarios. You can also learn a lot more about what you can do with Copilot in the Microsoft Advertising Platform by reading this recent blog post.

With any product innovation, we’re always committed to building the Microsoft Advertising platform with clients at the center. It’s not about what we want to build, it’s about what we think will make your jobs easier and what you're saying is essential to your success. For this month’s roundup, we’ll share our product releases that help advertisers drive more results and reach more customers with less effort.

Let’s get on to the product updates for August:

This month’s top story: Brand exclusions and more now available on Performance Max campaigns

Performance Max is the new key campaign type for driving more results with less effort on Microsoft Advertising, and as highlighted in a recent blog post earlier this month, we’re releasing new significant updates such as brand exclusions, campaign-level auto-generated asset settings, and more to give advertisers more controls in their PMAX campaign.

Learn more in the blog post published earlier this month and stay tuned for continuous updates on Performance Max in the coming weeks.

Leverage AI-powered content recommendations and generation, now for video

With Copilot in the Microsoft Advertising Platform, you have AI powered tools for asset recommendations and generation, as well as a real-time conversational chat.

Asset recommendations help you jumpstart campaign creation and easily choose from AI-powered recommended assets. Over the last few months, these recommendations have become generally available across search, native, and display. As of July, they are now available for video as well. With asset recommendations you can:

• Generate new recommendations for Video ads just by typing in your landing page URL.
• View asset recommendations inline in your ad creation, so you never leave your flow.
• Choose from various creatives, and manually edit and refine those assets with ease.

Find more information in our blog and for Video ads in Connected TV, explore more in our latest blog.

Ensure ads are driving engagement with real users in brand-safe environments with IAS

To help advertisers ensure the ads they’re running are driving engagement with real users in brand-safe environments, we recently expanded our collaboration with Integral Ad Science (IAS) to offer third-party verification reporting on Microsoft Advertising Platform and Microsoft Invest*. This powerful independent reporting is available on Microsoft’s owned and operated and third-party advertising inventory and unlocks the ability for advertisers to benefit from verification reporting on Microsoft’s proprietary audience data.

This is a net-new capability for Microsoft Advertising Platform, and an enhanced capability for Microsoft Invest, with the addition of reporting on native and compatibility with Microsoft in-market audiences. These additional capabilities allow you to have:

• Actionable insights: Including viewability, time in view, percent completed, invalid traffic rate, and brand safety pass and fail rate.
• A holistic view of performance: Across desktop, mobile web, and in-app for display, video, native and CTV campaigns.
• Verification on Microsoft data: Reporting on Microsoft’s proprietary audience data, including valuable in-market audiences (available on Microsoft Invest* only).

To learn more, read the IAS Press Release.

Create dynamic and impactful messaging with ad customizers for Multimedia ads

Moving over to Search ads updates, Multimedia ads (MMA) have gone global and now support ad customizers in all markets and languages. This allows you to create hundreds of tailored ad variations effortlessly, ensuring your message is always relevant and impactful. From location callouts to countdown customizers and dynamic text parameters, MMAs with ad customizers offer unparalleled precision in real-time messaging.

For more information, read the ad customizer for Multimedia ads section of the help page.

Inline editing for Responsive Search ads (RSA) and Multimedia ads to save time

We've now rolled out inline editing of advertiser-provided text assets used in RSA and MMA campaigns. This allows you to easily edit assets right in reporting as opposed to going into the creation workflow.