Microsoft Advertising returns to DMEXCO 2024: Embrace the AI revolution

In the last year and a half, there's been a significant transformation due to advancements in generative AI. The shift from initial curiosity to experimentation and finally to implementation has been evident across the industry. AI is actively being leveraged by many to enhance insight, efficiency, and creativity.

DMEXCO serves as a yearly gathering for the marketing sector and creative talent from Europe and around the world to engage in two days of innovation, learning, and connection, highlighted by this year's theme: ‘Prompting the Future.’ We're excited to share that Microsoft Advertising is returning to DMEXCO during a transformative time for the industry. With AI being the defining technology of our time, we welcome you to visit us in Hall 6/A13 at our Microsoft Lounge and enjoy our impressive roster of speakers during the event to learn more about the transformative power of AI.

Join our featured sessions at DMEXCO

Don't miss our featured sessions at the DMEXCO conference stages, where we will showcase the latest innovations and insights in generative AI, gaming, retail media and much more. Here are some highlights:

• Prompting the new era of search and Generative AI - Join Amanda Richman, VP, Global Media Sales and James Murray, Global Product Marketing Lead, to learn how AI is transforming search and creating new opportunities for advertisers to reach and engage consumers with personalized and predictive messaging. Discover how generative AI can enhance your creativity, productivity, and performance in search marketing. Bookmark now and visit the Center Stage on Wednesday, 18th September at 10:20 – 10:40 AM.
• Get in the game: The future of entertainment and media - Join Lynne Kjolso, VP, Global Partnerships and Retail Media, and Greg Carroll, VP, Global Revenue, Activision Blizzard Media, to explore the potential of gaming, one of the most influential and immersive forms of media in the world. Find out how to reach over 3.5 billion gamers who are passionate about entertainment and eager to interact with your brand. Learn how to prepare your marketing for a gaming-centric future and how Microsoft leverages advertising to bring more games to more players. Don’t miss this session on the Center Stage on Wednesday, 18th September at 15:50 – 16:10 PM.
• Join Lynne Kjolso again at the Retail Media Summit to discuss the future of retail media, one of the fastest growing advertising channels. Learn how to overcome the challenges of platform complexity, fragmented buying, and walled gardens, and how to leverage the latest advancements in generative AI technologies to optimize your retail media campaigns. Bookmark the session ‘Reshaping the retail media ecosystem with scale, simplicity, and innovation’ Wednesday, 18th September at 16:50-17:03 PM.

Do you want to leave DMEXCO with hands-on tips and learnings on how you can improve your daily work? We have you covered. Register now for our Masterclasses on storytelling and modern marketing.

• Your story, every moment: Personalizing the customer journey - Join Microsoft Advertising as we explore the strategic value of connected storytelling across marketing channels, audiences, and canvases. Learn how to drive growth through storytelling in unique and inventive ways, and how to find the right audience at the right time, in the right context, and with the right readiness to engage. Discover how generative AI is revolutionizing audience engagement and creating new possibilities for marketers at our masterclass on Thursday, 19th September at 10:45 – 11:45 AM.
• Modern Marketing powered by AI- a hands-on session on how Teams at Microsoft are using generative AI - In this masterclass, you will learn from Petra Pirron (CMO at Microsoft Deutschland GmbH) and Alexander Singer (Go-To-Market-Manager für Modern Work und Surface) how AI is revolutionizing modern marketing. Gain practical insights into the role of corporate culture and how Copilot for M365 is used in marketing on a daily basis. The focus will be on practical use cases and there will be room for discussion and your questions on September 18 from 2:30 to 3:00 PM.

Meet our Team

At Microsoft Advertising, we're committed to helping you deliver your marketing message in a simplified way with scale and results. And now is the time to take action, harnessing the transformative power of AI to amplify your marketing efforts. Come visit us at our Lounge in Hall 6/A13 and discover exciting new advertising possibilities across channels and formats, whether you’re focused on search, display, native, programmatic, retail media, CTV, or gaming. Our Microsoft Advertising lounge is a welcoming space for businesses of all sizes – large, medium, and small. We are here to help you grow your business with innovative solutions.

If you have not worked with Microsoft Advertising before and don’t know who to contact, we have you covered. If you are interested in learning more about how we can help you and your clients achieve your goals, we look forward to welcoming you at our lounge.

Talk to us at DMEXCO – request a meeting today and bookmark our sessions in your DMEXCO calendar so you don’t miss out.